Ryan Urban

Yeah.

I mean, our one that can advertise has only been around for five years.

So our SaaS business has been around for nine.

So it's different.

And one works with publishers.

One works with commerce companies.

But we're connecting the two.

We're connected to because Facebook and Instagram are really well, but they're getting really expensive.

And we're and I every commerce company world will love ads that work in addition to Facebook and Instagram.

So we're we're taking that power and we're we're building into the rest of the Internet.

So we're and I think we have advertising that's even better than Facebook advertising.

So we're that's that's we're unleashing everywhere next year.

So.

Actually, I mean, the first four years, I funded it myself at the beginning and the co-founders.

So the C was fully funded by us.

And then we took a very small $1.5 million venture round in 2013 after we had a million ARR.

So we went the first five years on very, very little venture money.

And some of that $75 million, it's a combination of equity and debt.

So actually, we put very little equity into the business.

Say it's about half and half.