Rytis Lauris
๐ค SpeakerAppearances Over Time
Podcast Appearances
I'm the co-founder and CEO of Omnisend.
Omnisend is a marketing automation platform.
Basically, we help those who sell online to communicate with the existing customer base by sending emails, text messages, web push notifications.
And you potentially have not heard about us, but I hope I will surprise you a bit.
So just trying to understand how this works.
A little bit about ourselves.
So why I believe we have some knowledge and we have some experience and we can share.
So Omnisend is 50 million ARR organization.
We are fully bootstrapped.
We don't like this bootstrap term.
We prefer call ourselves being customer funded and basically to what Sam was talking about.
So the main focus, not on the investor's interest, but the main focus on your customer's interest and driving value to your customers is actually what helps us grow, be quite, I mean, very profitable.
And still, last year, we grew by 44% year over year.
So it's not a hyper growth anymore, but in the days when everybody's...
really struggling, the growth was still quite good, and we are proud of that.
And SEO is an important part for new revenue driving.
And so now it's quarter-by-quarter rise, but it drives us like 10% to 15% of all new revenue that is coming to Omnisend every quarter.
And this is an example.
We started doing SEO in 2019, so not so far away ago.
And you see that was kind of like zero traffic, zero organic traffic.