Rytis Lauris

Now it's 120,000 organic visits every month.

That's what we get just purely SEO activities.

And you see how did we achieve this.

Yeah, so today I'm going to focus like three things.

So a little bit overview of the market, competition, and the team, who actually are those people who do the SEO inside Omnisend.

I will share lessons from the first three years, as I mentioned, like we started in 2019.

So there are two stages, first initial three years, and then other two years, so what we have accomplished.

So basically, those are three parts of my presentation.

And starting with a general intro and general environment.

So what do we operate like competition is really tough and I will show you why and then what does that mean for us and I will share key principles what do we apply when we think about SEO and a little bit overview of our team.

So yeah, so competition, so Omnisend operates in really email marketing.

I mean, we call ourselves and we are marketing automation platform, but everyone, everyone, every search, I mean, 90% of searches still starts with very basic.

People are looking for email marketing for SMS marketing.

Although we think and we are way more robust platform as our competitors are, but actually everybody starts searching from very basic keywords.

So actually our direct competitor number one is Klaviyo.

Yes, they are bigger than us.

They are like 10, 11 times bigger than us.

They are very big in Shopify ecosystem.

We're number two, 10 times smaller, but still number two in the Shopify ecosystem.

And they are a very public company, and they invested hundreds of millions of dollars in their go-to-market activities, including SEO, et cetera.