Rytis Lauris

MailChimp, which is our direct competitor as well, but if we compete against MailChimp, in 80% of cases, we win against them.

because we know that we drive way better value for those who sell online.

And there are other companies like HubSpot, like Constant Contact, that are not our direct competitors business-wise, but they compete for the same keywords.

So in the SEO world, they are still our competitors because they compete for the same keywords as we do.

And all of those are really well-established brands, very well-known brands, and they have hundreds of millions in their pocket, as we don't have it.

Yeah, now Keyword Difficulty, to illustrate some of the most competitive keywords.

So this is Ahrefs data.

So the most competitive keywords are as competitive as 95.

So this is Ahrefs Keyword Difficulty score.

And PPC value, if we would pay for some of the keywords where we are in the top three positions, we would pay $60 per click.

Not per install, not per paying customer, but per click.

So actually, like, you can imagine how much it would cost for us to buy this traffic just paying for Google.

Yeah, and, you know, so still we managed to grow from, in this competitive environment, from 0 to 120,000 visitors, organic visitors, every month.

Key principles.

What helped us to be there?

So first thing, our team, SEO team, as all other teams of Phenomenon, focus on outcomes, not outputs.

So our SEO team, the key metric they are responsible for, it's the new revenue.

Every quarter, we do all use OKRs on quarterly basis.

Every quarter, they know how much revenue they should drive.

that ends up they know how much revenue they should drive every month every week they do report new revenue every lovely week and track it on a daily basis so i mean you know earning backlinks publishing articles it's important but the most important metric and the primary metric is still revenue so you know focusing on this really helps to focus our team's mindset that way and it's it's absolutely valuable