Rytis Lauris

And in our philosophy, SEO is not an art.

You would compare if it's more a factory or an art studio, it's more a factory.

So there are just a lot of repetitive processes, which sometimes could be quite boring.

But you just have to do that.

You have to outreach, outreach, outreach.

You have to publish, publish, publish, publish.

And that's it.

You have to do multiple times, outreach thousands of times sometimes.

But that's what really works.

Yeah, so our SEO team, since the very beginning, there was one person who is actually now our VP of marketing.

So he grew from the first SEO specialist, Domnison, to the leader of the entire marketing organization.

And up until today, okay, now it's already five people, but we added two more people just this month.

So we have a new vision, a new ambition.

So like in the past five years, the team of SEO was three people only, and that's the team that accomplished those results.

And of course, we do have a big pool of various partners.

So we never hired an agency, but we have a lot of pools of freelancers and diverse who help us with backlinks, with content writing, et cetera, but we pay basically per results.

And yeah, so first three years.

So how did we start everything?

So as I mentioned, our traffic, organic traffic was zero.

Our domain authority was very low as well.