Rytis Lauris

And of course, any piece of article we published was just not indexed by Google at all.

Not talking about getting it to some top positions or so.

So we hired the first person.

And the main decision we made that we have to build an in-house team.

The reason for that, because at that time I was hiring that first person, and I was trying to hire agencies to do SEO, et cetera, and everybody was like pitching those creative ideas.

Oh, we'll be publishing top-notch articles, you know, the good content space, and you just have to write good content, and Google will do the job, we will love you, et cetera.

And I kind of did not believe in that, and still, good quality content, it is very important, but it's not enough at all.

So that's why I made a decision, okay, let's hire in-house people,

and focus on very practical things.

Keywords are search, backlinks, buildings, et cetera.

And of course, it's not enough.

People can't do everything.

So we do have a network of copywriters.

We do have a network of freelancers, those who help us build, acquire links, et cetera.

But those are people who are basically paid per result.

It's not kind of an agency you hire, you have a retainer, et cetera, but just you wrote a good quality of content, yes, we pay you.

You acquired a good quality of link, we pay you.

Otherwise, we don't.

So it's actually based on result things, and that's what is very effective, and that's what helped us since the very beginning, and it really works for us until today.

Yeah, and backlink partners, so I will talk about backlinks a little bit more just now.