Rytis Lauris

And, yeah, so our authority was, like, zero.

And to what I said, I mean, not zero, but, like, 20-something, so super low.

And to what I already mentioned, so, like, HubSpot, authority 90-plus.

MailChimp, authority 90-plus.

Klaviyo, maybe at that time was 70-plus something, yeah?

So the competition is tough, and it's impossible to compete against those companies and to be indexed and to be ranked by Google as high as you would like to be ranked.

So basically, we just focused on one single tactic.

We were not publishing too much content.

The content pieces were very few.

They were really, truly good quality, but we focused on link building.

And basically, for initial three years, we were building backlinks.

Backlinks, backlinks, backlinks.

Outreaching, outreaching, outreaching.

And me being a CEO of a company, I met, like, someone from the SEO team, like, in the kitchen.

What a cool conversation.

So how many backlinks did you earn today?

How many backlinks did you earn this week, this month, et cetera?

And it's kind of like, as I said, it's more like a factory.

You're just reaching out to BDR activity, building backlinks.

One day after another day after another day could be boring, but that really pays off.