Rytis Lauris

So based on that, we came up with a new principle.

Every page on our website is an seo page.

That can't be like, you know, seo pages and other pages.

Every page, every landing page, every product page, every blog post is an seo page.

It writes a brief for any page on Omnisend, and anyone who writes a content for that page has to include keywords, has to read competitors, because competitors do something good about some keywords, et cetera, and that's where you can learn.

And it is important.

And every page is based on keyword research, and it has to be included.

It's an SEO page.

Second thing what we change, it's really we start investing in content a lot.

So now we are publishing truly a lot of content pieces and we are renewing a lot of content pieces as well.

So we publish more frequently and we renew, renew, renew.

And so what does that mean basically focus on content?

Our goal is that if globally only 3% of pages receive some traffic from Google, on Omnisend website, our goal that 100% of pages would receive some traffic from Google.

So we have hundreds of pages within Omnisend website and blog, but our goal is still any page should receive at least like, you know, a few maybe visits per month that they should receive.

There should be no dead pages.

Second thing is SEO team is constantly reviewing and looking for new ideas, new keywords.

And maybe you did analysis like six months ago, three months ago, and you think that it's already been covered.

No.

People's habits are changing.

Markets are constantly changing.