Rytis Lauris

And new habits and new terms arise, et cetera.

And you have constantly be reviewing everything you did until today.

And the third thing is really focusing on those and constantly reviewing those pages who either have been updated some time ago, or those who are the best traffic drivers to Omnisend website, and those who drive the most registrations.

There are top pages, of course.

It's 80-20 principle.

It works everywhere.

And 20% of our pages drive 80% of sign-ups.

And those are the pages on which you focus the most while not forgetting others.

And just an example, very practical.

So in the single month of January, we published 22 articles and we updated five old articles, which is from this top three list, either old ones or the best performing articles.

And some of the most competitive keywords, we update as much as like once per week.

So those that are top, top, top competitive.

So this is an example of WooCommerce plugins for 2024 in the third position.

It's a very competitive keyword.

And you see web dated seven days ago.

The one which is in second position updated five days ago.

So basically, the top performing articles and the most competitive articles you have to review constantly, like every week, at least once per month.

And back links still matter.

You publish good quality contents, you publish a lot of content, but still, I mean, if you want to compete, and now we have a very high domain authority, and our pages are being indexed, and our content is being indexed right away, but if you want to get to top five, top three, top one position, you have to build a backlinks profile.

So basically that still is in play and we continue doing the same backlinks are still important.