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Sabrina Parsons

๐Ÿ‘ค Speaker
204 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So we really try to focus on products that help make a difference for small business owners, but it's about the price of a latte a week.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

That's great.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

It's hard for them.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

They have a lot of things they have to deal with.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

Yes, that's about it.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So the company's been around for a long time.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

The Windows software business launched actually in 1987.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

I took over the business in 2007 and that's when we really switched strategically from developing Windows software to developing online SaaS software.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

And we expanded our reach from just being a business planning company and providing business planning content and tools to actually providing

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

online strategic financial management tools.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So that includes business plans, but also strategic forecasts and really focus more on a modern lean approach to business planning and financial management.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

Oh, wow.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

Since 2007, we've had over 2 million customers, which is great.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So in different ways and forms, not all in the same product.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So some of them have come in in one side of the business and bought one part of the product and come in on the other side of the business.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

And then we have some new products.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

But yeah, so...

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

Um, and then on the online content site, which is all free, we serve even more.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

We serve 2 million unique small businesses every month on bplans.com.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

roughly that, depending on... Yeah, roughly that.