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Sabrina Parsons

๐Ÿ‘ค Speaker
204 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

We had a product that kind of was a forgotten kind of stepchild product called Email Center Pro.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

It's a great product.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

We have very loyal customers.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

But we got so focused on live plan, we weren't doing a lot of development.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

We're a smaller company.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

We didn't want to take on investment or debt.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So we kind of put ECP on the back burner.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

We have redone that product and it's in somewhat of a beta right now.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

But the ECP customer base has a churn of less than 1%.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

and lifetime values in the $5,000.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

And it's just a really solid product that we just didn't do much for.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So 50, but that it's not just live plan.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

That's adding this outpost product to it.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

And that's, you know, the five-year goal, my big stretch goal.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

That's where I would like us to be.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

Oh gosh.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

Um,

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

It's hard.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

You know, if you talk to our COO, who's also my husband, he'd be like, no, 19, 25.