Sally Hogshead

But everybody kept coming up to me and they would say, okay, I get how to make my brand fascinating, but tell me about me. How do I make me fascinating? So I realized I just needed to pivot my business. And so instead of studying brands, I started studying people. And I found that There are patterns in how people communicate.

But everybody kept coming up to me and they would say, okay, I get how to make my brand fascinating, but tell me about me. How do I make me fascinating? So I realized I just needed to pivot my business. And so instead of studying brands, I started studying people. And I found that There are patterns in how people communicate.

But if you can reveal those patterns, suddenly it becomes incredibly clear why people do what they do, why certain people irritate you and why certain people can charge more money for a commodity product.

But if you can reveal those patterns, suddenly it becomes incredibly clear why people do what they do, why certain people irritate you and why certain people can charge more money for a commodity product.

It's almost like, you know, when you're going to go see a 3D movie and you've got those dorky glasses and you kind of don't want to put the dorky glasses on when you're sitting in the theater, but you're standing there and you're when you're watching the screens and it doesn't make any sense. It's just a jumble. But then you put the glasses on and suddenly, boom, and all the snaps right into focus.

It's almost like, you know, when you're going to go see a 3D movie and you've got those dorky glasses and you kind of don't want to put the dorky glasses on when you're sitting in the theater, but you're standing there and you're when you're watching the screens and it doesn't make any sense. It's just a jumble. But then you put the glasses on and suddenly, boom, and all the snaps right into focus.

Imagine that the book is giving you the pair of 3D glasses to decipher all the patterns that are happening in communication around you so that instantly it becomes crystal clear why certain people are attracted to you, why you succeed in certain types of situations and fail in others. It's a real aha to see yourself not through the lens of how you see the world, but rather how the world sees you.

Imagine that the book is giving you the pair of 3D glasses to decipher all the patterns that are happening in communication around you so that instantly it becomes crystal clear why certain people are attracted to you, why you succeed in certain types of situations and fail in others. It's a real aha to see yourself not through the lens of how you see the world, but rather how the world sees you.

What we find is people, when they begin to look at themselves through the lens of how the world sees you, they feel self-conscious. They feel awkward or, oh, what if there's going to be something negative? Or sometimes they feel vain. Like, well, why do I want to focus on how people see me?

What we find is people, when they begin to look at themselves through the lens of how the world sees you, they feel self-conscious. They feel awkward or, oh, what if there's going to be something negative? Or sometimes they feel vain. Like, well, why do I want to focus on how people see me?

But when you begin to understand how people see you at your best, when you understand why people love you and champion for you and buy from you and hire you and promote you and adore you, then you can focus on that. You can just do more of what you're already doing right and stop focusing on the rest of it.

But when you begin to understand how people see you at your best, when you understand why people love you and champion for you and buy from you and hire you and promote you and adore you, then you can focus on that. You can just do more of what you're already doing right and stop focusing on the rest of it.

And it's incredibly freeing to be able to say, look, you don't have to be perfect at everything, but you do have to be extraordinary at something. So instead of trying to be kind of good at a lot of things, be incredibly good and very, very different in one particular area. And this is what we see with high performers in teams. They're specialists. They have some area that they're specializing in.

And it's incredibly freeing to be able to say, look, you don't have to be perfect at everything, but you do have to be extraordinary at something. So instead of trying to be kind of good at a lot of things, be incredibly good and very, very different in one particular area. And this is what we see with high performers in teams. They're specialists. They have some area that they're specializing in.

And so what this book is showing you is that your personality has a natural built in specialty. There's something that you're just naturally primed to do. You're already great at it, but you just may not be. You may not have identified it and you probably don't know how to articulate it to other people. So if you read the book, the book identifies what you're naturally suited to do.

And so what this book is showing you is that your personality has a natural built in specialty. There's something that you're just naturally primed to do. You're already great at it, but you just may not be. You may not have identified it and you probably don't know how to articulate it to other people. So if you read the book, the book identifies what you're naturally suited to do.

In other words, how does the world see you at your best? How can you do more of that? How can you articulate that in your marketing? And then how do you distill that down to a two or three word phrase that we call your anthem? Your anthem is the tagline for your personality. It's kind of like the Nike's just do it. It's a phrase that describes who you are at your best.

In other words, how does the world see you at your best? How can you do more of that? How can you articulate that in your marketing? And then how do you distill that down to a two or three word phrase that we call your anthem? Your anthem is the tagline for your personality. It's kind of like the Nike's just do it. It's a phrase that describes who you are at your best.

And we've taken about 20,000 people through this process. We've distilled it down to a really, really simple system that takes about 10 minutes. So here's how this works. There's an adjective and a noun. When you put the adjective together with the noun, you get a descriptor of who you are at your best. The adjective describes how you're different.

And we've taken about 20,000 people through this process. We've distilled it down to a really, really simple system that takes about 10 minutes. So here's how this works. There's an adjective and a noun. When you put the adjective together with the noun, you get a descriptor of who you are at your best. The adjective describes how you're different.