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Sally Hogshead

👤 Person
90 total appearances

Appearances Over Time

Podcast Appearances

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

The noun describes what you're doing when you're doing what you do best. So, for example, I have somebody on my team named Corey and Corey's archetype is named the detective. She took the same assessment that that people will take when they get how the world sees you. And when you take the assessment, it tells you an archetype that describes how the world sees you at your best.

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

The noun describes what you're doing when you're doing what you do best. So, for example, I have somebody on my team named Corey and Corey's archetype is named the detective. She took the same assessment that that people will take when they get how the world sees you. And when you take the assessment, it tells you an archetype that describes how the world sees you at your best.

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

And it starts feeding you the actual words you need to be putting in to anytime you're describing yourself, like a LinkedIn profile, a Twitter bio, a resume, a business card, anytime you need the words to describe yourself. So Corey is really detailed and her archetype is the detective. So her three adjectives are clear cut, accurate, and meticulous.

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

And it starts feeding you the actual words you need to be putting in to anytime you're describing yourself, like a LinkedIn profile, a Twitter bio, a resume, a business card, anytime you need the words to describe yourself. So Corey is really detailed and her archetype is the detective. So her three adjectives are clear cut, accurate, and meticulous.

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

In other words, when Corey is sheet up to perform in a way that's clear-cut, accurate, and meticulous, she has a very high likelihood of winning. She has a great advantage there. But me, I'm not likely to win when the game field is clear-cut, accurate, meticulous. So Corey's anthem is meticulous follow through.

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

In other words, when Corey is sheet up to perform in a way that's clear-cut, accurate, and meticulous, she has a very high likelihood of winning. She has a great advantage there. But me, I'm not likely to win when the game field is clear-cut, accurate, meticulous. So Corey's anthem is meticulous follow through.

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

In other words, the way Corey is most likely to deliver her highest value is through meticulous follow through. So when you're creating your marketing, when you're introducing yourselves to people, what is it that you need to say that for them is going to see you as being intensely valuable? You can just keep coming back to those words, those words that describe who you are at your best.

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

In other words, the way Corey is most likely to deliver her highest value is through meticulous follow through. So when you're creating your marketing, when you're introducing yourselves to people, what is it that you need to say that for them is going to see you as being intensely valuable? You can just keep coming back to those words, those words that describe who you are at your best.

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

It's so great to be able to talk to you. I really, really appreciate it. Are you interested in advertising with The Action Catalyst? Our listeners could be hearing about your brand right here, right now. For details, shoot us an email at info at theactioncatalyst.com.

The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

It's so great to be able to talk to you. I really, really appreciate it. Are you interested in advertising with The Action Catalyst? Our listeners could be hearing about your brand right here, right now. For details, shoot us an email at info at theactioncatalyst.com.

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