Sally McMullen

Gotcha.

Play on, in my opinion.

That reminds me of Kay Ali Fragrances.

They did an April Fool's.

Yep.

And they're April Fools.

I didn't look into this too much so, you know, grain, trust me, bro.

But they –

made some posts indicating that they were discontinuing or wouldn't be restocking a very popular fragrance.

And as a result, a lot of people went out and bought it and panic bought it because they were like, well, that's my favorite fragrance.

I love that fragrance.

And as a result, they were like, no, Teehee, just kidding.

And I don't really know what the just kidding was.

I don't know if it was like, oh, there's actually more coming or whatever.

But there was – I saw a TikTok and people were quite upset because they were like, you've now caused people to go and spend a lot of money.

I'm sure – I hope that they rectified it and were like, no, it's okay.

You can cancel your orders or whatever.

Yeah.

But that's a really good example of what you're saying is how like you can't play a trick on your customers.

Like that leaves them at a disadvantage, either feeling silly or –