Sally McMullen

And also, what was the stat on how many people are over fake scandals and apologies is a marketing tactic?

77%.

Yeah.

I do think it's to an extent though.

I do find it very frustrating when you see brands, you know, I've seen videos online where people fake a robbery.

Oh yeah.

And it's like, you know, someone's like, oh my God, someone came in and stole this.

And then the next video it's like,

That one of the colleagues like taking off the mask and like giggling because it's like, oh, it's a prank that I do like those.

I think when it's just inherently dishonest and like an untruth, that's where for me, I find it quite funny.

tiring because algorithms reward negativity and clickbait and, you know, anger online that I do think for me, marketing that's like positive and helpful and kind goes a lot longer and a lot further for me than, you know, anything that's kind of dishonest.

But again, it takes away from those real scenarios.

Yeah.

I don't know.

Maybe I'm just deeping it.

Like maybe I'm just being boring and it's like not that deep and it's a bit harmless.

And, you know, like I still follow and love a lot of brands that have also done the fake apology post.

Yeah, of course.

I don't think it inherently also comes from this sinister place where people are like doing the like villain hand twirl where they're like, let's get them with this fake apology.

Yeah.