Sam Biddle

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246 appearances 1 recordings 1 series first heard Jan 2026 last heard 22 Jan

Sam Biddle’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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Infamous · Why Roblox Is Everywhere Right Now · 22 Jan 2026 podcast

relationship to corporations, you know, what is considered normal after you've been immersed in this world.

I mean, I spoke to a sort of child development expert, and she regularly runs focus groups with Roblox playing children.

And she said that she was really struck by the fact that she would ask kids, you know, some younger than nine year old Vanessa, who they would say, well, do you ever see ads in Roblox?

And they'd say no.

And then the next breath, they would talk about how much they love being able to save up and buy like a virtual Gucci hat.

And it just, they just do not process that that is an advertisement because the advertising has been integrated into the quote unquote game so seamlessly that the game is the advertisement.

The advertisement is the game.

They no longer see marketing as like this separate attempt to persuade.

It just is the whole world.

Robux is a huge part of this, yes.

Based on the games you just mentioned, I think we're probably around the same age.

I grew up playing those same games.

And as you'll recall, especially around games like Doom and Grand Theft Auto, there was a huge moral panic over this belief that playing these games would turn kids into killers, which has been debunked a million times over.

I do not think that that is...

the risk presented by Roblox, and it's going to brainwash kids or harm them that overtly.

I think that you really nailed it.

Those things were so obviously fantasy and make-believe, whereas Roblox really wants to encroach upon the real world.

It wants to be the place where your actual friendships play out.

When you weren't playing The Sims, you were probably hanging out with your friends

in person, right?

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