Sam Caucci

So they pay the year one.

They'll pay their upfront fee and their annual license fee all up front.

Per year average, it's probably about $15,000 right now.

Yeah, I think it comes down to, yeah, it definitely comes down to product.

I think it also comes down to the way we're pricing some of our, you know, some of our clients, uh, clients pay, um,

you know, clients prepay for users.

So on a month by month basis, if client seats are dropping off or dropping on, you know, there's turnover within organizations that we necessarily don't want to be in the business of counting heads on a day-to-day basis.

It just creates more friction for the client.

But, you know, I would say that it's, we're working in a space where the alternative is so, you know, is so, I want to say boring or so, like the opposite is so different.

That, you know, I look at traditional learning platforms.

Here's a metric that's interesting.

I sat down in a big investor pitch a few months ago.

I had heard a learning company stand up on stage and they said the average learning platform has single digit participation.

And they were praising the fact that they were getting 18 percent participation on their learning platform.

We get 100 percent participation.

I mean, yeah, that's exactly true.

I mean, for us, we look at participation on a weekly basis.

So 1% of our overall users log in and play a game on a weekly basis.

But the reason is, if you're the Los Angeles Rams and you say the top player in the month of June is going to get an autographed jersey from...

player XYZ, you know, you're probably going to log in and play, right?