Sam Fenwick
speaker
1,068 appearances
10 recordings
2 series
first heard Feb 2026
last heard yesterday
Sam Fenwick’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 10 in all, peaking in Jul 2026 with 4.
Appearances
And behind all this is a revenue machine on a scale that most people don't expect.
Amir Samoji is the founder of Sports Value, a sports marketing consultancy in Brazil.
His firm has produced the most detailed independent analysis of FIFA's revenues for this tournament.
7 billion to 11 billion in just one four-year cycle.
How?
More teams, more matches, more countries.
More matches mean more broadcast rights deals, and the broadcast deals are enormous.
FIFA's official budget puts broadcasting rights for the 2026 World Cup at $3.92 billion.
What about FIFA's not-for-profit status?
What does that actually mean in practice when you're looking at numbers this size?
FIFA told us it's a not-for-profit.
The money it makes every four years goes back into developing men's, women's and youth football across all 211 of its member associations every day of the year.
FIFA distributes prize money to the competing federations.
$871 million, the largest prize pool in World Cup history.
Every qualifying nation gets a minimum of $12.5 million.
So before we get to the host cities, let's see what the current score is, Matt.
And the host cities which put the games on, they don't see very much of that money that Matt has just totaled up.
And this is where the money story gets really interesting.
Eleven cities in the United States, three in Canada and three in Mexico.
They all agreed to host.
Showing 361–380 of 1,068 · page 19 of 54
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