Sam Hampton

speaker

69 appearances 1 recordings 1 series first heard Mar 2026 last heard 11 Mar

Sam Hampton’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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The Last Show with David Cooper · FULL EPISODE: AI and Why Self-Awareness Never Hurts - March 10, 2026 · 11 Mar 2026 podcast

And what we think of is, you know, Kylie Jenner and all of those people with millions of followers.

But actually, I think if you think about the concept of influence, that happens in a much more local way.

You know, you probably the most...

Influential people are your parents and your teachers and your friends and family, right?

So actually, if you think about the kind of science of influence, those everyday influencers have just as much power as those high-profile leaders.

Yeah, really good question.

And we did a bit of that in this study.

Some colleagues that we co-wrote the paper with at the University of Southampton did exactly that.

So they asked hairdressers to put QR codes and stick them on the mirrors.

And that would just be a kind of, oh, what's this?

You know, so someone curious would just scan the QR code and it would give them a prompt, maybe a conversation starter or a fact like, did you know that, you know, it's completely unnecessary to wash your hair more than like three times a week?

And yet most people do those kinds of things.

I don't believe the adverts or even just something else, any kind of statistic or something to raise to bring up with your hairdresser.

So they, in that study, found that that was a really effective way to engage.

And obviously, it's a pretty easy thing for hairdressers to do, just stick a sticker on.

And we then went and spoke to members of the Green Salon Collective.

And there are like hundreds of sustainable salons around the UK.

And we just asked the hairdressers and the stylists, you know, you're obviously passionate yourself about sustainability.

Like, do you try to build this into conversation?

So we did both.

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