Sam Hinkie

And that's it.

Stop trying to reinvent the wheel.

How aggressive can you be about where you have edge?

Do you have edge in one place?

You don't have edge in 10 places.

No way.

If you only have edge in one or two or maybe three places, why are you not resourcing enormous chunks of your mindshare and your best people's mindshare and your hiring and your capital towards that?

letting someone else commoditize everything else and handle everything else for you.

And if they hose you on margins, hope the system will make it right.

If they hose you on margins, someone else will undercut them.

You can switch to them if that's the case.

But in what world is this a good use of your time to try to do something, particularly for these things that have network effects?

If something else has network effects and they got started early, good luck.

Good luck beating them at that.

That's also why I like sort of APIs, even internally, you make all these things sort of generalizable and externalizable out to the outside world.

You thought you had this amazing tool internally and you might, odds are you don't, but you might.

If you do, see if you can sell it.

If you can sell it, you just took a cost center to be a revenue line.

That's super interesting.

And if you didn't, maybe we'll be like, okay, maybe we should start resourcing that thing.