Sam Kamani

You can do lots of different things.

You know, you could do like Facebook ads, Twitter ads, SEO.

You could do like, there's like 20 different things you can do.

What works really well for your brands?

Yeah, absolutely.

Where do you get the best returns?

Influencer marketing, is it?

Absolutely.

Especially for, like I've seen, like sometimes like micro influencers work even better than really big influencers where they have millions of followers.

How do you think this whole e-commerce space is changing and what sort of changes do you expect to see in the 2026?

I mean, not only just about your company, but just overall.

Yes, yes, definitely.

I live in New Zealand, but I travel all around the world all the time for different conferences in our industry.

And I've been doing it for many years.

And I have seen that in most countries around the world now it's getting faster and faster.

One place in India, I saw that they are promising delivery now.

in 10 minutes, which is insane.

Like most places it's like one hour, two hours in most countries, but it's just moving so, so, so fast.

Otherwise they have to give you a discount or something for the next time.

It is the delivery times have getting like shorter and shorter.