Sam Kamani

Logistic also improves globally and companies get better at logistics.

I definitely see that trend.

And if you're an e-commerce, you have to have fast delivery and good customer service.

Otherwise, you'll really struggle.

I mean, this is for any brand.

And, you know, like what would you say gives like B token defensibility against a large e-commerce platforms building similar tools?

Yes, yes, definitely.

I completely agree with that.

I have a question around because there are so many founders also who listen to this podcast.

Do you have any advice for founders who are working in e-commerce or working with building a brand?

Very, very important.

Yes.

Because then the messaging or the storytelling gets a lot easier.

You cannot always compete on price.

Going back to B token and everything that you guys are building, as well as all your five brands, what's on the roadmap for 2026 or for the next 12 months?

Clear-cut goals.

And in order to achieve these goals, do you have a ask?

I mean, this is sort of my final question.

Is there anything, key thing that you are looking for to help you achieve these goals?

Whether it is any key partnerships, any key hires, anything else, feel free to share.