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Sam Kamani

👤 Speaker
2653 total appearances
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Voice samples: 1
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Appearances Over Time

Podcast Appearances

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

And there are a lot of builders who always also want ideas on growth and all that.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

Say this was really successful.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

You raise a lot of money.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

What would be the first three things you would do to accelerate growth for your e-commerce brands?

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

Yeah, but marketing is an ongoing expense.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

As you know, you know, it never finishes.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

It's never finished.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

It's not like you do marketing once and that's it done.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

You know, talking about marketing, what seems to be working really well for your e-commerce brands?

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

Yeah.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

But in marketing also, it's very big.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

You can do lots of different things.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

You know, you could do like Facebook ads, Twitter ads, SEO.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

You could do like, there's like 20 different things you can do.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

What works really well for your brands?

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

Yeah, absolutely.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

Where do you get the best returns?

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

Influencer marketing, is it?

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

Absolutely.

Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M

Especially for, like I've seen, like sometimes like micro influencers work even better than really big influencers where they have millions of followers.