Sam Parr

To me, this is like a masterclass in personal brand.

So I always say like for a personal brand, you want these five Ds.

One of the Ds is what's the dream?

And if your dream is I want to make so much money, it's like crazy.

I just want to be a billionaire.

It just sounds greedy, right?

So what Gary did, which is brilliant, is he's like, I want to buy the Jets.

Now, there's a lot of brilliance in this.

One, it gives him the air cover to go try to pursue a bunch of money without just seeming greedy.

He didn't say, I want to buy the Yankees.

He wanted to buy this lovable loser, his childhood team, the New York Jets, that's never done anything, and try to turn them around.

And so it's like, there's like a nobility to the mission.

There's this likeability to the mission where it's like a turnaround project.

Everybody likes an underdog type of deal.

And it's something a lot of people remember about him, like something he dreams of doing.

And so I think that Gary doing that is yet another example of Gary really understanding marketing and personal brand.

Let me help you go from $150 million net worth to $450 million net worth.

I don't.

It's got to be authentic, right?

So, like, I don't actually have one.