Sam Parr

Let's say that it's like most commodity products on the shelves where we think we're better, we have clean ingredients, we're going to have cool packaging, we're going to be great at go-to-market, we're going to try to do all those things.

So let's assume for a second I don't have a...

absolute innovative novel solution.

Yeah.

I have a very good solution, but I'm looking to break into the park.

Just to increase the level of difficulty here and say, I didn't have some totally new out of left field angle because I think that does happen a lot.

Most people are not coming out with a absolute groundbreaking approach.

Now we might find something in the process that, you know, what's the old madman thing?

Like our cigarettes are toasted or whatever.

It's like a version of that.

But let's assume for a second, I don't have a magic bullet feature that nobody else has of efficacy or anything else.

Um, you know, there's a couple of ways to do it.

Some people would say gut health.

Okay.

You have a clean gut.

Somebody would say, you know, regular bowel movements or, you know, fix your bowel movements.

And there might even just be an argument that like, I think there's not a person I know on earth that doesn't want to have better metabolism, you know, just like have high metabolism.

Wow.

Wouldn't that be great?

And so maybe there's some way we could go there that this is a metabolism booster that this helps you.