Sam Reich

They've got a whole kids programming component.

Yeah.

All right.

That we're going.

But I just love, you know, weird and unusual stuff.

And when I think about like what I want to leave behind in the world, it's more of it.

Yeah, I...

There's a terrific TED talk on decision-making, which talks about how when you're faced with a difficult decision, it's usually because there's pros and cons that feel roughly equivalent to each other.

And so it kind of doesn't matter.

So just pick one.

Just pick one.

Yeah.

Ruth Chang, How to Make Hard Choices.

A lot of the important decisions, it's pretty clear what direction to go.

And then with the difficult ones, you sort of have to decide what you're voting for, like what you're optimizing for.

And so if you have your priorities in order...

oftentimes the the right decision will emerge meaning again hopefully our business is like pretty simple there are a lot of factors that we have to incorporate and those factors are something in between like the content itself the experience of the audience the welfare of the cast and crew uh our financials what's you know personally creatively exciting to me and if i have those

You know, roughly in the they're not in that order.

I don't exactly know what order they fall into off the top of my head.

But if I have those in the right order, I can usually make the right decision.