Sam Reich

There was a collection of executives who were very bullish about this within CollegeHumor.

I wasn't necessarily one of them.

I slowly but surely warmed up to it, imagining that if it didn't work, at least we'd get to create our own cool stuff for a while.

The notion was go direct to audience.

There won't be the gatekeepers that there are in Hollywood.

We won't have to start over every year like we do in ad sales.

That is, by the way, one of the intrinsic benefits of subscription is that you're not starting your business over every year versus ad sales where you have to go out and sell every year, start from zero.

That's true.

I think that was the sort of meat of our first announcement video, and I think it's really true, where...

Avod, as it were, is like what is advertising video on demand?

That's a word like you could also just say anyone who is not going subscription.

Yeah, that is a business that involves like us, the audience, the platform and the advertiser bounds and all those things.

Yeah.

Yeah.

It's not even a menage a trois.

It's a menage a four.

That's right.

That's right.

It's harder for everybody to achieve orgasm.

You can decide to keep that in or not.