Sam Reich

And so we did that deal.

And for the record, I would not have done that deal purely sentimentally.

I did it because I really believed in the business case.

I mean, what we did with the company was so disruptive.

I have a hard time imagining any corporate parent going, yeah, let's try that.

Like it was so extreme.

I think it probably only could have happened in a new environment.

Yeah, we went from 107 employees, I think we were, or 105 employees to seven employees overnight.

So you were also signing up for that.

Yes.

We signed our deal with IAC on a Tuesday in March of 2020.

On Wednesday, the basketball team stopped playing.

And on Thursday, we were in COVID lockdown.

I love that.

I mean, I saw the writing on the wall, which is to say, like, I saw that they didn't have a lot of options.

But for the record, I was a chief creative officer and I didn't even then much to my own lack of credit over the course of.

10 plus years at IAC, I didn't really speak business.

So it was a leap of faith in me as a non-businessman.

That's what I felt very conscious of walking into that room.

I think Game Changer and Dimension 20 are constantly duking it out for position on the platform.