Sam Sanders

And what's been the most interesting thing to watch with the rollout and success of this movie is how much of establishment Hollywood refused to just admit that there was a big win for that team.

They questioned the box office.

There were skeptics about whether it really made enough money.

There were people who were mad at the fact that

that the creator of this film gets the rights to it back in 25 years.

Hollywood is in a downward spiral.

And you'd think they would look at a film like Sinners and say, yes, please, more of this.

And they were like questioning it.

It was so strange to me.

So strange.

None of the executives know what the hell they're doing.

And we have reached this point.

You know, I don't know.

I found Keep Up Demon Hunters and the songs of that movie kind of tied to the themes that we discussed with Ryan Coogler and the success of Sinners.

This was another movie that Hollywood didn't see coming because they don't know how to look outside of central casting.

This film was such a surprise to the powers that be that once it became a hit, they had no merch to sell.

So you had all these kids who were obsessed with K-pop demon hunters.

Parents are like, where can we get the dolls?

Where are the Halloween costumes?

They didn't have it ready.