Sam White
speaker
161 appearances
5 recordings
1 series
first heard Jun 2026
last heard 2 Jul
Sam White’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 4.
Appearances
I remember worrying about getting paper cuts in an area that you wouldn't wish to be getting a paper cut.
I'm just thinking that getting very good distribution early, regardless of whatever the product is or the sort of consumer response, it shows you that distribution goes a long way.
Consumer buying decisions are made by women, but a huge proportion of brands don't market directly to them.
And so they are targeting the right demographic with the right kind of ad campaign.
It does.
It does.
But then people can just get used to things because they've always had them, but then they get something better and, you know...
And what did the financials look like?
How profitable?
Because you imagine that the markup on toilet roll, particularly this toilet roll, would be really good.
It wasn't very good, actually.
I don't think it had a lot of things going for it, did it?
It obviously had a niche market.
So one of the questions that I had running through my head is I wonder if they tried putting the price up because the people that like it obviously really liked it and I wondered if they would have paid more for it, which might have sorted out some of the margins.
But the management team has to move really, really quickly to the thing that the consumers are clearly moving towards.
And I would say that the medicated scratchy toilet paper as opposed to the soft toilet paper was one of those moments.
And maybe they had the opportunity to shift.
But actually, in some ways, I think they were killed by power of their own brand.
It was exactly what it said it was.
Everybody associated it with that.
Showing 41–60 of 161 · page 3 of 9
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