Samir Chaudry

And YouTube being at the top of the connected TV streaming apps is... like you'd probably choose YouTube if you're just going pure distribution. If you're selling a chocolate brand or some other type of CBG product, you choose distribution over not. Totally.

And YouTube being at the top of the connected TV streaming apps is... like you'd probably choose YouTube if you're just going pure distribution. If you're selling a chocolate brand or some other type of CBG product, you choose distribution over not. Totally.

And so I think when you're getting offered a deal to go onto Fox News, do stuff on linear TV, it has to be such an irrational deal because it limits my distribution. Even if I go on to a Netflix, technically I'm limited in distribution if I'm Mr. Beast, not if I'm another creator.

And so I think when you're getting offered a deal to go onto Fox News, do stuff on linear TV, it has to be such an irrational deal because it limits my distribution. Even if I go on to a Netflix, technically I'm limited in distribution if I'm Mr. Beast, not if I'm another creator.

The greatest thing about your guys' shows, it started on Zoom. We talk about this in the context of creators. Back to the advice to up-and-coming creators, it's the same advice. Keep your overhead costs extremely low. Creators are the startups of Hollywood. We always say, think out on a 52-week schedule. Could you do this every week for 52 weeks?

The greatest thing about your guys' shows, it started on Zoom. We talk about this in the context of creators. Back to the advice to up-and-coming creators, it's the same advice. Keep your overhead costs extremely low. Creators are the startups of Hollywood. We always say, think out on a 52-week schedule. Could you do this every week for 52 weeks?

If you're someone who loves to set up cameras and lights, sure, you might be able to do that. You're 100% right. But if you're busy people, you're like, yeah, we can hop on Zoom every week for 52 weeks.

If you're someone who loves to set up cameras and lights, sure, you might be able to do that. You're 100% right. But if you're busy people, you're like, yeah, we can hop on Zoom every week for 52 weeks.

Thank you. Thank you. Thank you.

Thank you. Thank you. Thank you.

Well, you do. We don't. Uh-huh. And we're working on it. Yeah, but we're working on it. But I think also there is, I think in all these platforms, when they announce a new monetization model, they need model citizens. And I think, Chris, your show is a model citizen for Spotify. They've put you on billboards. They're definitely going like, hey.

Well, you do. We don't. Uh-huh. And we're working on it. Yeah, but we're working on it. But I think also there is, I think in all these platforms, when they announce a new monetization model, they need model citizens. And I think, Chris, your show is a model citizen for Spotify. They've put you on billboards. They're definitely going like, hey.

Yeah. Modern Wisdom is the show you want to be on Spotify. It's video. It looks beautiful. It uploads quite a bit. It has a big back catalog. So I think it's a really interesting model. To me, it feels experimental. I think if it works, it's great. Share of premium subscription revenue is...

Yeah. Modern Wisdom is the show you want to be on Spotify. It's video. It looks beautiful. It uploads quite a bit. It has a big back catalog. So I think it's a really interesting model. To me, it feels experimental. I think if it works, it's great. Share of premium subscription revenue is...

Thank you. No, but if you do it as cohorts, which we have done, you do get to see them digitally. And now our idea is to actually go, hey, can we take that and have that be also entry into a live workshop or live session? That's going to crush.

Thank you. No, but if you do it as cohorts, which we have done, you do get to see them digitally. And now our idea is to actually go, hey, can we take that and have that be also entry into a live workshop or live session? That's going to crush.

Yeah, I think that's... By far. Your question that you asked before was, like, how does that compare? Like, right now, the reality is, like, in a single check, a brand deal, you know, makes more money when it's one client. But as what we're watching right now in the course business is, like, you know, 100 people... on an $800 product is significant.

Yeah, I think that's... By far. Your question that you asked before was, like, how does that compare? Like, right now, the reality is, like, in a single check, a brand deal, you know, makes more money when it's one client. But as what we're watching right now in the course business is, like, you know, 100 people... on an $800 product is significant.

A thousand people, it gets even more significant.

A thousand people, it gets even more significant.