Sammi Cohen
speaker
79 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Sammi Cohen’s voice in public audio — every appearance, attributed to the second.
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And now speaking of companies that you have much more ownership of, I'd love to talk about TYB and Joggy. So before you even started those companies, in the period of time post Outdoor Voices, when you were still very much scouring the landscape, trying to figure out where you were going to go into, what was your framework for identifying opportunities that you felt were truly disruptive?
And to double click, because this sounds really interesting and I want to make sure I got it right. Yeah. So when you were describing the companies, you said that you initially thought it would be really a great model to have this shared resource team. Is that what is currently in place for Joggy and TYB? It's shared resources across the two companies? It was. Okay.
Yeah. When I was initially envisioning it, I'm thinking of – because I have a little bit of background in the beverage space, and I'm thinking beverage is such a – And any industry you can say is niche because every industry is so different. But I'm just thinking of like supply chain for getting the ingredients. Totally different.
Totally different. These people are jacks of all trades.
A hundred percent.
And one more question on Jockey, because I think it's such a fascinating and really good product. Guys, I'm drinking this right now. And this is the cherry lime one. And it's amazing. It's really good. I'm curious. Because obviously Outdoor Voices was a physical goods product, right? You had an experience with Outdoor Voices.
And some people would say that it probably would be a good idea to not go into the consumer packaged goods space. But you decided to jump right in. And so I'd love to hear your perspective on why you were excited about Joggy given your CPD experience.
You spoke to the acquisitions. I remember reading, it must have been a few months ago now, but Celsius acquired, and it starts with an A.
But it really supports, I think, your goals with Joggy to provide, I believe, I'm not actually even fully sure how clean that product was.
I'm really excited about this because I think, number one, as you said, it's solving major pain points where people feel this crash after having a lot of energy. And I know L-theanine specifically, I believe that's one of the active ingredients in matcha too, right?
So I want to switch gears to TYB. And you've already given little snippets of what it is, but can you provide a high-level overview to the listeners who may not know what it is?
The fact that it is specifically a channel where brands can now own the relationship. To their customers. That is massive.
And I think from the founders that I've spoken to that are especially in the early stages of trying to understand the best way to connect with their most loyal fans, the fact that you can have a direct channel and understand the data around them, that's just so much harder to really assess through these larger mega platforms. Yeah.
I see that as being one of the strongest differentiators and also value propositions of TYB.
And customers, it sounds like they are loving it. The fact that they get to feel as if they have almost this insider pass. And sometimes it sounds like you said that you had 200 brands on the platform. The brands are using TYB in many different ways. But the common thread is that they are trying to get their customers, whoever's part of their TYB platform, to...
either help make critical decisions, be part of some kind of process on, hey, we're launching this new product, like help weigh in on what that is. And I think that there's really something special about giving customers more of a voice. And it sounds like what I love so much about this, and I'm truly passionate about what you're building is it's really feeling like a win-win for both sides.
When you were in the early days of TYB, what were those initial pitches like to get brands on the platform before they even knew what it looked like?
And how are the brands themselves promoting the fact that they're even on TYB?
Has it been easier building, especially in the early days, TYB as a second time founder?
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