Sammi Cohen

She shares the tactical ways that she created community at Outdoor Voices and how she's doing this now at her current companies. She also gives some hot takes on the girl boss culture that Outdoor Voices grew up in and the counterintuitive challenges with successfully raising a ton of venture capital and advice for anyone who is the face of their brand. This is Ty Haney, Social Currency.

She shares the tactical ways that she created community at Outdoor Voices and how she's doing this now at her current companies. She also gives some hot takes on the girl boss culture that Outdoor Voices grew up in and the counterintuitive challenges with successfully raising a ton of venture capital and advice for anyone who is the face of their brand. This is Ty Haney, Social Currency.

Ty Haney, welcome to Social Currency. I'm pumped to be here.

Ty Haney, welcome to Social Currency. I'm pumped to be here.

Ty Haney, welcome to Social Currency. I'm pumped to be here.

So to start, I want to ground us with this word that comes to mind when I think of your work. And that word is community. You are such a skilled founder with a superpower for cultivating the sense of community. So in your words, what does community mean to you?

So to start, I want to ground us with this word that comes to mind when I think of your work. And that word is community. You are such a skilled founder with a superpower for cultivating the sense of community. So in your words, what does community mean to you?

So to start, I want to ground us with this word that comes to mind when I think of your work. And that word is community. You are such a skilled founder with a superpower for cultivating the sense of community. So in your words, what does community mean to you?

It's very evident that the communities that you build throughout your various companies have that sense of belonging, of connecting to the customer. And I want to do a little bit of a dive back to the days of Outdoor Voices. Sure. You became a very well-known founder thanks to everything that you did at Outdoor Voices.

It's very evident that the communities that you build throughout your various companies have that sense of belonging, of connecting to the customer. And I want to do a little bit of a dive back to the days of Outdoor Voices. Sure. You became a very well-known founder thanks to everything that you did at Outdoor Voices.

It's very evident that the communities that you build throughout your various companies have that sense of belonging, of connecting to the customer. And I want to do a little bit of a dive back to the days of Outdoor Voices. Sure. You became a very well-known founder thanks to everything that you did at Outdoor Voices.

And Outdoor Voices was a company that really rode the tailwinds of the direct-to-consumer era. So looking back on that time period, what's one of your fondest memories of building Outdoor Voices in the early days?

And Outdoor Voices was a company that really rode the tailwinds of the direct-to-consumer era. So looking back on that time period, what's one of your fondest memories of building Outdoor Voices in the early days?

And Outdoor Voices was a company that really rode the tailwinds of the direct-to-consumer era. So looking back on that time period, what's one of your fondest memories of building Outdoor Voices in the early days?

It's something that stands out to me about the mid 2010s was this perception of the girl boss and how the connotation of the word girl boss has changed so much over time. Back then there was this fascination around the female founder who was building companies specifically for women. But by the end of the decade, things had changed drastically.

It's something that stands out to me about the mid 2010s was this perception of the girl boss and how the connotation of the word girl boss has changed so much over time. Back then there was this fascination around the female founder who was building companies specifically for women. But by the end of the decade, things had changed drastically.

It's something that stands out to me about the mid 2010s was this perception of the girl boss and how the connotation of the word girl boss has changed so much over time. Back then there was this fascination around the female founder who was building companies specifically for women. But by the end of the decade, things had changed drastically.

So now that you've had some time to think back on that time period, why do you think the girl boss perception changed so much?

So now that you've had some time to think back on that time period, why do you think the girl boss perception changed so much?

So now that you've had some time to think back on that time period, why do you think the girl boss perception changed so much?