Sammi Cohen
speaker
79 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Sammi Cohen’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Where will TYB be in the next five years?
It's so exciting just hearing even your vision. I love that one-liner of the Amex rewards for Gen Z. I think when you say it like that, I would imagine it's going to click for a lot of people the same way that people think about rewards in other capacities. That's what TYB will become for your favorite brands.
And I'd love to hear about your perspective on all things branding. We've touched a little bit on it just with Joggy and TYB and of course, Outdoor Voices. And specifically, the doing things movement was so critical to the larger OV identity.
So what's your approach to developing authentic brand narratives for your current companies today?
I think that is such an incredible takeaway. Of course, it's great hearing you think about it.
But for anyone who's in the early stages of building their own company, their brand for their company, or even just trying to reimagine what their brand for their existing company is, having that framework just as succinctly and clearly as you just laid it out is really something that I imagine a lot of people should be doing to think about if what they're doing makes sense and will resonate.
With everything that you've built to date, what is the aspect of your career that you are the most proud of? That's a good question.
And you can see the thread, the common thread of movement through everything that you've done. Because although Outdoor Voices quite literally was apparel to support movement, Joggy is energy to support movement. 2xB is the movement and the kinetic energy that exists between brands and their most loyal fans.
It's almost this beautiful arc of how you think and also what you build, which is like poetic.
All right. So last three questions. These are questions for every guest. Well, the first one is, would you be able to share a system that you have that benefits your career or business?
Okay, next question comes from the social currency corner where I get your input on a trend or story that's impacting business and culture. You were the face of Outdoor Voices in many respects. And it seems like you're now a little bit more behind the scenes with your current companies. Yet now building in public with founders as the face for brands is interesting. extremely common.
So since you've been on both sides of the equation, what do you think the best way is to grow a consumer-focused company?
For this part, I ask listeners to submit questions for you. And here is one of my favorites. What is one piece of advice about building community around a brand that most founders get wrong?
Ty, thank you so much for this conversation. You can find Ty, TYB, and Joggy on socials. I'll link the handles in the show notes. And for anyone who is interested in being part of the new wave of brand loyalty and engagement is either a brand or a customer, you really need to check out TYB.
I know we've been talking about it a lot this episode, but I am fully bought in to the vision of what this company is. And I think everyone at the very least should check it out. So Ty, as I said earlier, even before we started filming, this interview is for me a really full circle moment.
I really appreciate you coming to have this conversation.
Thank you so much for listening to today's episode of Social Currency. I've been wanting to launch this show for so long. I can't tell you how excited I am to do this and how thrilled I am that you're actually here listening. It means the world to me. If you like what you heard today, please rate and review the podcast because it massively helps to support the work I do to bring the show to life.
And if you want to keep up with the hottest business lore in real time, follow me on Instagram at Sammy Cohen Talks and subscribe to my newsletter, Social Currency, which is linked in the show notes. Social Currency is a production of Social Currency Media and Money News Network. The podcast is hosted and executive produced by me, Sammy Cohen.
Social Currency is produced by the Money News Network team. See you next time.
Showing 61–79 of 79 · page 4 of 4
← Previous