Sanjay Ghari

What we do is any travel agency who is selling hotels online, Nathan, they try to source the inventory from multiple hotel suppliers in order to get the best rates for their customers.

What we do is we do standardization so that when travel agencies are showing hotels and rates on their website, they're able to show unique listing at hotels and rooms and rates.

Yeah, beautiful.

So let's say you go to Expedia and trying to find the cheapest price for a specific hotel.

When Expedia is trying to get the cheapest price for that hotel, Expedia will go to 100 of suppliers to really give.

And out of those 100, maybe the same hotel is coming from more than 50 sources.

And there is no standardization.

There is no way to uniquely identify the same hotel from different suppliers.

So we help by assigning a master ID to each hotel where Expedia can recognize, okay, this is the same hotel coming from supplier one, same as supplier two, same as supplier three, with different IDs.

So, you know, the way hotel names are written and printed, you will find the same hotel name on the same street ten times in many cases.

So the address is different.

One property may be just at the same address, same road.

There may be a one property, which is a five star with the same name.

And next to it, there is a one star property with the same name.

So that information will not be accurate because guest will book something, assuming I'm booking five star and they will get a booking in one star.

So there will be a lot of complications because there is no standardization.

But there are properties, you know, where this happens very commonly.

Because if you look at the global accommodation data, right now, there would be more than 3 million properties across the globe.

And the problem may not be there for the top one, which may be, let's say, you know, 20 or 30,000 properties.

But beyond that, there is again a challenge.