Sarah Fennell

no one expected baking cookbook sales to rise like a yeasted donut in 2025.

Brenda Connor analyzes the U.S.

book market for the research company Circona.

Hi, my name is Sarah, and I love dessert.

In 2020, during the pandemic, bread cookbooks led sales.

Now the biggest selling baking cookbook of the year is called Sweet Tooth by online influencer Sarah Fennell.

The baking cookbook boom is especially notable because cookbooks as a category have gone down in sales this year.

Netta Ulibi, NPR News.

The double-digit growth surprised me.

80% growth certainly exceeded my expectations.

Hi, my name is Sarah, and I love dessert.

This right here is my favorite holiday snack.

It is a salty, sweet, white chocolate, chamomile, orange popcorn.