Sarah Gonzalez

I feel very aware of my gut health right now.

It's true.

The supplement industry is a $70 billion industry in the United States and growing fast.

We are talking...

Protein powders, pre-workouts, probiotics, fat burners.

Better sleep, stronger nails, all of that.

Like 100,000 different options you can choose from.

Now, supplements are everything from creatine or bovine colostrum, sometimes put in a martini, to your daily vitamin C gummies or echinacea.

And because there are so many supplements out there, we kind of wanted to see, like, how easy it is to get a new supplement pill or gummy on the market.

Like, could we make a supplement?

Okay, what if we want to make a supplement?

Like a real...

NPR, Planet Money, branded supplement.

I think it would be cool to have like a little microphone-shaped gummy or a little planet or a little money gummy.

A money gummy?

Or maybe we do a powder that you just like add water to and down it real quick.

And it's called the money shot.

The money shot is the perfect name.

Frank really wanted us to think about our Planet Money audience and what supplement you find people might want.

You know, smart, busy, capable people.