Sarah Jolly Jarvis

So when would I say, yeah, use beta testers and when would I say shy away from them? Well, you should definitely use beta testers whenever you're creating something new, be that a new business, venture, a new offer, a course or approach to deliver your service, okay? So it's, or even a refinement of your existing ideas.

So when would I say, yeah, use beta testers and when would I say shy away from them? Well, you should definitely use beta testers whenever you're creating something new, be that a new business, venture, a new offer, a course or approach to deliver your service, okay? So it's, or even a refinement of your existing ideas.

So when would I say, yeah, use beta testers and when would I say shy away from them? Well, you should definitely use beta testers whenever you're creating something new, be that a new business, venture, a new offer, a course or approach to deliver your service, okay? So it's, or even a refinement of your existing ideas.

So it's enabling you to really get a test and a flavour for how this is going to go. And is this the right format? And anytime you've got those sort of questions in your mind and you're not clear on it, then I would absolutely go down the beta tester route, which means that I would not use beta testers if you've already validated your offer with past clients or beta groups before.

So it's enabling you to really get a test and a flavour for how this is going to go. And is this the right format? And anytime you've got those sort of questions in your mind and you're not clear on it, then I would absolutely go down the beta tester route, which means that I would not use beta testers if you've already validated your offer with past clients or beta groups before.

So it's enabling you to really get a test and a flavour for how this is going to go. And is this the right format? And anytime you've got those sort of questions in your mind and you're not clear on it, then I would absolutely go down the beta tester route, which means that I would not use beta testers if you've already validated your offer with past clients or beta groups before.

OK, there's no need to redo that test. I have had clients redo it, but that has been more from a marketing point of view. And it's not really been beta testers for beta testers. It's been kind of like a promotional starter promotion, having created a course and then it all gone cold and quiet.

OK, there's no need to redo that test. I have had clients redo it, but that has been more from a marketing point of view. And it's not really been beta testers for beta testers. It's been kind of like a promotional starter promotion, having created a course and then it all gone cold and quiet.

OK, there's no need to redo that test. I have had clients redo it, but that has been more from a marketing point of view. And it's not really been beta testers for beta testers. It's been kind of like a promotional starter promotion, having created a course and then it all gone cold and quiet.

when you've already got loads of testimonials and proof, you don't need to go down the best beta tester route. If you're changing the format somewhat, then maybe you could look to do it as a bit of an intro offer, but I definitely wouldn't go down the full beta feedback handholding that you will do for your first round of betas.

when you've already got loads of testimonials and proof, you don't need to go down the best beta tester route. If you're changing the format somewhat, then maybe you could look to do it as a bit of an intro offer, but I definitely wouldn't go down the full beta feedback handholding that you will do for your first round of betas.

when you've already got loads of testimonials and proof, you don't need to go down the best beta tester route. If you're changing the format somewhat, then maybe you could look to do it as a bit of an intro offer, but I definitely wouldn't go down the full beta feedback handholding that you will do for your first round of betas.

And then if you are confident in the offer and you don't need that additional feedback, I would then say, do you really need to do beta testers? I tend to veer towards the ample testimonials and social proof or when you've already got it validated, when you've had it run past somebody.

And then if you are confident in the offer and you don't need that additional feedback, I would then say, do you really need to do beta testers? I tend to veer towards the ample testimonials and social proof or when you've already got it validated, when you've had it run past somebody.

And then if you are confident in the offer and you don't need that additional feedback, I would then say, do you really need to do beta testers? I tend to veer towards the ample testimonials and social proof or when you've already got it validated, when you've had it run past somebody.

But if, for example, you've created this with a focus group, for example, then that might be then something that you don't get people to test in the same way. So should you charge for beta testers? Well, when to charge, okay, is if you're providing significant value.

But if, for example, you've created this with a focus group, for example, then that might be then something that you don't get people to test in the same way. So should you charge for beta testers? Well, when to charge, okay, is if you're providing significant value.

But if, for example, you've created this with a focus group, for example, then that might be then something that you don't get people to test in the same way. So should you charge for beta testers? Well, when to charge, okay, is if you're providing significant value.

So a lot of my clients will do a kind of tip of the iceberg or they will segment a section of their full, well, their intentional full course, ideally. If we're doing a bit of a repair job, it might be part of a course they already have and they will deliver that on its own. What you want is for any sort of intro courses, smaller courses to feed into that bigger course.

So a lot of my clients will do a kind of tip of the iceberg or they will segment a section of their full, well, their intentional full course, ideally. If we're doing a bit of a repair job, it might be part of a course they already have and they will deliver that on its own. What you want is for any sort of intro courses, smaller courses to feed into that bigger course.