Sarah Jolly Jarvis

So a lot of my clients will do a kind of tip of the iceberg or they will segment a section of their full, well, their intentional full course, ideally. If we're doing a bit of a repair job, it might be part of a course they already have and they will deliver that on its own. What you want is for any sort of intro courses, smaller courses to feed into that bigger course.

95% of my clients get their first paying client on a course from their beta testers. Okay, I got one of my first paying clients from my beta testers.

95% of my clients get their first paying client on a course from their beta testers. Okay, I got one of my first paying clients from my beta testers.

95% of my clients get their first paying client on a course from their beta testers. Okay, I got one of my first paying clients from my beta testers.

um because that person has sampled what it is that you are to offer they've sampled it's a sample okay it's like you know when you go in and you do the little chef samples okay as a kind of it's like a pre-starter in nice restaurants and it gives you a sample of what that chef's all about it kind of um

um because that person has sampled what it is that you are to offer they've sampled it's a sample okay it's like you know when you go in and you do the little chef samples okay as a kind of it's like a pre-starter in nice restaurants and it gives you a sample of what that chef's all about it kind of um

um because that person has sampled what it is that you are to offer they've sampled it's a sample okay it's like you know when you go in and you do the little chef samples okay as a kind of it's like a pre-starter in nice restaurants and it gives you a sample of what that chef's all about it kind of um

gives you an insight that is not your meal at no point are you going to have that and then go you know what i'm already full i'm going um you're going to stick there for the next bit because you've experienced how good it is and you'll continue along that i presume unless you hate it and then i presume you could leave um but i'm yet to encounter anyone who's done that um so

gives you an insight that is not your meal at no point are you going to have that and then go you know what i'm already full i'm going um you're going to stick there for the next bit because you've experienced how good it is and you'll continue along that i presume unless you hate it and then i presume you could leave um but i'm yet to encounter anyone who's done that um so

gives you an insight that is not your meal at no point are you going to have that and then go you know what i'm already full i'm going um you're going to stick there for the next bit because you've experienced how good it is and you'll continue along that i presume unless you hate it and then i presume you could leave um but i'm yet to encounter anyone who's done that um so

I would charge if you're already providing significant value, if you can't split it up like that. OK, or if there's an established level of trust already with your audience. So if you're producing, for example, you're switching from doing, you know, just trading time for money to having some sort of hybrid or a new digital course that stands alone.

I would charge if you're already providing significant value, if you can't split it up like that. OK, or if there's an established level of trust already with your audience. So if you're producing, for example, you're switching from doing, you know, just trading time for money to having some sort of hybrid or a new digital course that stands alone.

I would charge if you're already providing significant value, if you can't split it up like that. OK, or if there's an established level of trust already with your audience. So if you're producing, for example, you're switching from doing, you know, just trading time for money to having some sort of hybrid or a new digital course that stands alone.

If you've got loads of trust already with your audience, then absolutely look to charge for that.

If you've got loads of trust already with your audience, then absolutely look to charge for that.

If you've got loads of trust already with your audience, then absolutely look to charge for that.

most definitely and when to offer it for free is with your testing something brand new to a new audience or trying to build that initial trust you don't have that initial trust there and you don't know anybody who has that trust of that individual either if you need feedback more than revenue then and test and you know if you need feedback in the form of testimonials for more than you do revenue then I wouldn't be charging at that stage in in that case okay so

most definitely and when to offer it for free is with your testing something brand new to a new audience or trying to build that initial trust you don't have that initial trust there and you don't know anybody who has that trust of that individual either if you need feedback more than revenue then and test and you know if you need feedback in the form of testimonials for more than you do revenue then I wouldn't be charging at that stage in in that case okay so

most definitely and when to offer it for free is with your testing something brand new to a new audience or trying to build that initial trust you don't have that initial trust there and you don't know anybody who has that trust of that individual either if you need feedback more than revenue then and test and you know if you need feedback in the form of testimonials for more than you do revenue then I wouldn't be charging at that stage in in that case okay so

That's the kind of top level when you would charge, when you would not. Obviously, there's loads of nuances within that, but that's a bit of a guide for you. I tend to treat it on an individual client basis because obviously it depends like, you know, how many how much trust is enough trust. And so that is something that we look at and we make a decision based on the information available.