Sarah Jolly Jarvis

That might get results, but that's not what people want. And so that then would be a case of looking at your messaging. OK, how am I positioning this? Where is it going wrong? Because the communication of what your course can provide isn't hitting home. It's not attractive. They do want that an outcome.

That might get results, but that's not what people want. And so that then would be a case of looking at your messaging. OK, how am I positioning this? Where is it going wrong? Because the communication of what your course can provide isn't hitting home. It's not attractive. They do want that an outcome.

They do want to lose weight in this example, but they're probably not very enthusiastic about the route that you take to get there. The next up is around the same sort of theme with the messaging, but it's around not having a big promise. I talk to people on a weekly basis who have said to me, I say, what will people get from this course? And they start saying, well, they'll get...

They do want to lose weight in this example, but they're probably not very enthusiastic about the route that you take to get there. The next up is around the same sort of theme with the messaging, but it's around not having a big promise. I talk to people on a weekly basis who have said to me, I say, what will people get from this course? And they start saying, well, they'll get...

They do want to lose weight in this example, but they're probably not very enthusiastic about the route that you take to get there. The next up is around the same sort of theme with the messaging, but it's around not having a big promise. I talk to people on a weekly basis who have said to me, I say, what will people get from this course? And they start saying, well, they'll get...

a check in a week, they'll get a resource area, they'll get a workbook to work through, but they are all features, okay? And it's really, really important to be clear on this is a feature, this is not an outcome, okay? OK, so if you are able to say at the end of whatever you describe what that means is OK, then delve that bit deeper. What does that mean?

a check in a week, they'll get a resource area, they'll get a workbook to work through, but they are all features, okay? And it's really, really important to be clear on this is a feature, this is not an outcome, okay? OK, so if you are able to say at the end of whatever you describe what that means is OK, then delve that bit deeper. What does that mean?

a check in a week, they'll get a resource area, they'll get a workbook to work through, but they are all features, okay? And it's really, really important to be clear on this is a feature, this is not an outcome, okay? OK, so if you are able to say at the end of whatever you describe what that means is OK, then delve that bit deeper. What does that mean?

So having those resources, having that information means that you've got all the information to hand to help you get that result. What that means is, is that you are much more likely to get the result, which means you are, this is your best bet to getting, again, stick with weight loss, why don't we? You know, that out hitting that 36 pounds.

So having those resources, having that information means that you've got all the information to hand to help you get that result. What that means is, is that you are much more likely to get the result, which means you are, this is your best bet to getting, again, stick with weight loss, why don't we? You know, that out hitting that 36 pounds.

So having those resources, having that information means that you've got all the information to hand to help you get that result. What that means is, is that you are much more likely to get the result, which means you are, this is your best bet to getting, again, stick with weight loss, why don't we? You know, that out hitting that 36 pounds.

So you've got all the resources that you need to achieve that goal of losing weight, losing specifically, ideally. And that's the thing is, is that, does that promise have specificity to it? That is in sort of another element. That's like a 3A point. Okay, so it's having that big promise, but having the specificity so that it can really bring it to life for somebody.

So you've got all the resources that you need to achieve that goal of losing weight, losing specifically, ideally. And that's the thing is, is that, does that promise have specificity to it? That is in sort of another element. That's like a 3A point. Okay, so it's having that big promise, but having the specificity so that it can really bring it to life for somebody.

So you've got all the resources that you need to achieve that goal of losing weight, losing specifically, ideally. And that's the thing is, is that, does that promise have specificity to it? That is in sort of another element. That's like a 3A point. Okay, so it's having that big promise, but having the specificity so that it can really bring it to life for somebody.

Now people get really hung up sometimes and a little bit agitated by the need for specificity. But for example, I work with people a lot who are doing

Now people get really hung up sometimes and a little bit agitated by the need for specificity. But for example, I work with people a lot who are doing

Now people get really hung up sometimes and a little bit agitated by the need for specificity. But for example, I work with people a lot who are doing

um happiness they're doing confidence they're selling all those kind of softer things it's like how do i put a value on that sarah well that is very very achievable and the thing is is that i've then got clients saying rather than i help you be more happy or i help you be more confident it's like after taking my course people went um had an increase of happiness by up to 80 okay now that is a lot more um hard-hitting it's a lot more compelling um it's

um happiness they're doing confidence they're selling all those kind of softer things it's like how do i put a value on that sarah well that is very very achievable and the thing is is that i've then got clients saying rather than i help you be more happy or i help you be more confident it's like after taking my course people went um had an increase of happiness by up to 80 okay now that is a lot more um hard-hitting it's a lot more compelling um it's

um happiness they're doing confidence they're selling all those kind of softer things it's like how do i put a value on that sarah well that is very very achievable and the thing is is that i've then got clients saying rather than i help you be more happy or i help you be more confident it's like after taking my course people went um had an increase of happiness by up to 80 okay now that is a lot more um hard-hitting it's a lot more compelling um it's