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Sarah Jolly Jarvis

πŸ‘€ Speaker
2748 total appearances

Appearances Over Time

Podcast Appearances

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

going to encourage you to part with your money more because you're able to understand okay that's how much more so 80% more I'm going to feel 80% more happy is that worth whatever it is that person's charging for it versus your competitor who's still going yeah I help you be more happy Can you see? Another one is like direction, fulfillment, all those things.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

going to encourage you to part with your money more because you're able to understand okay that's how much more so 80% more I'm going to feel 80% more happy is that worth whatever it is that person's charging for it versus your competitor who's still going yeah I help you be more happy Can you see? Another one is like direction, fulfillment, all those things.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

going to encourage you to part with your money more because you're able to understand okay that's how much more so 80% more I'm going to feel 80% more happy is that worth whatever it is that person's charging for it versus your competitor who's still going yeah I help you be more happy Can you see? Another one is like direction, fulfillment, all those things.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

And so it's about measuring them and measuring them in a way that you can then talk to people about that outcome. But anyway, I have kind of gone a little bit off piste. Back to my list, number four. Okay, number four is price. It can either be too high or it can be too low. I know, how annoying. It's like Goldilocks, isn't it? And a porridge. But it's true. I've seen both.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

And so it's about measuring them and measuring them in a way that you can then talk to people about that outcome. But anyway, I have kind of gone a little bit off piste. Back to my list, number four. Okay, number four is price. It can either be too high or it can be too low. I know, how annoying. It's like Goldilocks, isn't it? And a porridge. But it's true. I've seen both.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

And so it's about measuring them and measuring them in a way that you can then talk to people about that outcome. But anyway, I have kind of gone a little bit off piste. Back to my list, number four. Okay, number four is price. It can either be too high or it can be too low. I know, how annoying. It's like Goldilocks, isn't it? And a porridge. But it's true. I've seen both.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

I've seen it being too high. I've seen it being too low. Often it's too high when it's the only offer you have. And that's a major hint there on actually, you know, having courses and having resources at different price points. It's also on a regular basis too low. Then customers don't value it enough. They don't see the value in it.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

I've seen it being too high. I've seen it being too low. Often it's too high when it's the only offer you have. And that's a major hint there on actually, you know, having courses and having resources at different price points. It's also on a regular basis too low. Then customers don't value it enough. They don't see the value in it.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

I've seen it being too high. I've seen it being too low. Often it's too high when it's the only offer you have. And that's a major hint there on actually, you know, having courses and having resources at different price points. It's also on a regular basis too low. Then customers don't value it enough. They don't see the value in it.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

They're not convinced that you can provide the outcome that you are promising at that price point that you are promising it at. Up next, number five, is you aren't shouting about it enough. How often do you promote your course? If you're not shouting about it on a regular basis, no one's gonna know about it and therefore no one's going to buy it.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

They're not convinced that you can provide the outcome that you are promising at that price point that you are promising it at. Up next, number five, is you aren't shouting about it enough. How often do you promote your course? If you're not shouting about it on a regular basis, no one's gonna know about it and therefore no one's going to buy it.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

They're not convinced that you can provide the outcome that you are promising at that price point that you are promising it at. Up next, number five, is you aren't shouting about it enough. How often do you promote your course? If you're not shouting about it on a regular basis, no one's gonna know about it and therefore no one's going to buy it.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

That whole idea of I've created it and then people will come, they don't because they don't know it's there. And there are so many opportunities out there in the market for them just to listen to somebody and take action that they're not gonna go searching around for your offer in the hope that there is one. So make sure that you're shouting about it and you're getting it out there.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

That whole idea of I've created it and then people will come, they don't because they don't know it's there. And there are so many opportunities out there in the market for them just to listen to somebody and take action that they're not gonna go searching around for your offer in the hope that there is one. So make sure that you're shouting about it and you're getting it out there.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

That whole idea of I've created it and then people will come, they don't because they don't know it's there. And there are so many opportunities out there in the market for them just to listen to somebody and take action that they're not gonna go searching around for your offer in the hope that there is one. So make sure that you're shouting about it and you're getting it out there.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

That's why I get my clients to run social series, a launch on social, to help buyers buy right now, to help people understand what's available. Next up, number six, you don't have enough proof, okay? So that's either results, testimonials, or the volume of people through the course. Now, this can be a tough one because it's very chicken and eggy, isn't it?

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

That's why I get my clients to run social series, a launch on social, to help buyers buy right now, to help people understand what's available. Next up, number six, you don't have enough proof, okay? So that's either results, testimonials, or the volume of people through the course. Now, this can be a tough one because it's very chicken and eggy, isn't it?

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

That's why I get my clients to run social series, a launch on social, to help buyers buy right now, to help people understand what's available. Next up, number six, you don't have enough proof, okay? So that's either results, testimonials, or the volume of people through the course. Now, this can be a tough one because it's very chicken and eggy, isn't it?

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

It's like, well, how am I supposed to do one without the other, and I need clients to get clients, and that's just so frustrating. But there are ways to overcome it, like getting one or two key case studies, for example. So there are ways to work around it. You don't have to have millions of testimonials. Obviously, they're really helpful, but if you don't have them, you don't have them.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

It's like, well, how am I supposed to do one without the other, and I need clients to get clients, and that's just so frustrating. But there are ways to overcome it, like getting one or two key case studies, for example. So there are ways to work around it. You don't have to have millions of testimonials. Obviously, they're really helpful, but if you don't have them, you don't have them.