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Sarah Jolly Jarvis

πŸ‘€ Speaker
2748 total appearances

Appearances Over Time

Podcast Appearances

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

It's like, well, how am I supposed to do one without the other, and I need clients to get clients, and that's just so frustrating. But there are ways to overcome it, like getting one or two key case studies, for example. So there are ways to work around it. You don't have to have millions of testimonials. Obviously, they're really helpful, but if you don't have them, you don't have them.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

Whatever you do though, don't make them up. Okay. Because that is, first of all, it's not going to sit right. You're going to feel bad. You're going to feel like a fraud because you are being a fraud. But also, you know, that only leads to you getting found out. So. Don't do that. Next up is number seven is the sales process isn't right.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

Whatever you do though, don't make them up. Okay. Because that is, first of all, it's not going to sit right. You're going to feel bad. You're going to feel like a fraud because you are being a fraud. But also, you know, that only leads to you getting found out. So. Don't do that. Next up is number seven is the sales process isn't right.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

Whatever you do though, don't make them up. Okay. Because that is, first of all, it's not going to sit right. You're going to feel bad. You're going to feel like a fraud because you are being a fraud. But also, you know, that only leads to you getting found out. So. Don't do that. Next up is number seven is the sales process isn't right.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

OK, what I mean by that is that you are sending people to a sales page, for example, so a checkout page for a high cost course when actually they need more convincing than what a page will do, especially if it's one you've written yourself and you're not a copywriter, then you probably haven't done a particularly good job at convincing that person that this is the right thing to part with their money on.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

OK, what I mean by that is that you are sending people to a sales page, for example, so a checkout page for a high cost course when actually they need more convincing than what a page will do, especially if it's one you've written yourself and you're not a copywriter, then you probably haven't done a particularly good job at convincing that person that this is the right thing to part with their money on.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

OK, what I mean by that is that you are sending people to a sales page, for example, so a checkout page for a high cost course when actually they need more convincing than what a page will do, especially if it's one you've written yourself and you're not a copywriter, then you probably haven't done a particularly good job at convincing that person that this is the right thing to part with their money on.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

Or you're avoiding speaking to that customer. So, well, basically sending to a landing page, probably because you are trying to avoid talking to that customer. So, you know, get into the DMs at the very least. Ideally, get on a call if you need to, particularly in the early days so that you can feel confident around your wording.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

Or you're avoiding speaking to that customer. So, well, basically sending to a landing page, probably because you are trying to avoid talking to that customer. So, you know, get into the DMs at the very least. Ideally, get on a call if you need to, particularly in the early days so that you can feel confident around your wording.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

Or you're avoiding speaking to that customer. So, well, basically sending to a landing page, probably because you are trying to avoid talking to that customer. So, you know, get into the DMs at the very least. Ideally, get on a call if you need to, particularly in the early days so that you can feel confident around your wording.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

And then you can take that step back and you can start with just you can do with just the DMs. um we recently ran a a course offer um and that was for um 750 was pounds or dollars pounds pounds and um that we closed everybody in the dms so there was an early bird at 500 the after early bird was 750. And all those people were closed in the DMs. There was no sales calls on that whatsoever.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

And then you can take that step back and you can start with just you can do with just the DMs. um we recently ran a a course offer um and that was for um 750 was pounds or dollars pounds pounds and um that we closed everybody in the dms so there was an early bird at 500 the after early bird was 750. And all those people were closed in the DMs. There was no sales calls on that whatsoever.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

And then you can take that step back and you can start with just you can do with just the DMs. um we recently ran a a course offer um and that was for um 750 was pounds or dollars pounds pounds and um that we closed everybody in the dms so there was an early bird at 500 the after early bird was 750. And all those people were closed in the DMs. There was no sales calls on that whatsoever.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

But that's because we knew the product, we knew the market, we've got reputation there. And that's where listening to someone like me, who's a little bit more established and going, oh yeah, well, I'll do that then, probably isn't the best move because I'm in a different place. And so my advice to you would be to start off with, get them onto calls, then from calls, then look to do DMs.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

But that's because we knew the product, we knew the market, we've got reputation there. And that's where listening to someone like me, who's a little bit more established and going, oh yeah, well, I'll do that then, probably isn't the best move because I'm in a different place. And so my advice to you would be to start off with, get them onto calls, then from calls, then look to do DMs.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

But that's because we knew the product, we knew the market, we've got reputation there. And that's where listening to someone like me, who's a little bit more established and going, oh yeah, well, I'll do that then, probably isn't the best move because I'm in a different place. And so my advice to you would be to start off with, get them onto calls, then from calls, then look to do DMs.

You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

And then from DMs, maybe you could even look to do a landing page on something like that. Um, I do like to do a bit of a send check. That's the biggest challenge with this. Again, I've gone off piste a bit, but the biggest challenge with the landing page is that you're not speaking to that person until potentially they turn up on a call with you. For me, I'm just not that comfortable with that.

591.54 View full episode β†’
You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

And then from DMs, maybe you could even look to do a landing page on something like that. Um, I do like to do a bit of a send check. That's the biggest challenge with this. Again, I've gone off piste a bit, but the biggest challenge with the landing page is that you're not speaking to that person until potentially they turn up on a call with you. For me, I'm just not that comfortable with that.

591.54 View full episode β†’
You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

And then from DMs, maybe you could even look to do a landing page on something like that. Um, I do like to do a bit of a send check. That's the biggest challenge with this. Again, I've gone off piste a bit, but the biggest challenge with the landing page is that you're not speaking to that person until potentially they turn up on a call with you. For me, I'm just not that comfortable with that.

591.54 View full episode β†’
You Can! Inspiring Women In Business
9 Reasons Why Your Course Isn't Selling

I would rather make sure and send check that person is the right fit for me and that it's going to work with us working together. Okay, but that's number seven. For lower price courses, oh yeah, so the other part of that is that for lower price courses, you might need to send them to a landing page and you're actually putting too many steps in the way for them to do anything different.