Sarah Jolly Jarvis

We need to test that theory out. We need to see what people want. We need to see what format that they want it on before we start getting all those bells and whistles in place. I often see people trying to launch that first offer with... all the technology already in place, all the emails, all the automation and everything else.

We need to test that theory out. We need to see what people want. We need to see what format that they want it on before we start getting all those bells and whistles in place. I often see people trying to launch that first offer with... all the technology already in place, all the emails, all the automation and everything else.

We need to test that theory out. We need to see what people want. We need to see what format that they want it on before we start getting all those bells and whistles in place. I often see people trying to launch that first offer with... all the technology already in place, all the emails, all the automation and everything else.

And so we're going to be talking around why that's not a good idea and actually how doing it at the right time in the right order, you can actually make your life easier when it comes to what to put in those emails, what to say to those individuals and how to really resonate with your target audience. But first of all, I want you to imagine, right, just to kind of set the scene on this.

And so we're going to be talking around why that's not a good idea and actually how doing it at the right time in the right order, you can actually make your life easier when it comes to what to put in those emails, what to say to those individuals and how to really resonate with your target audience. But first of all, I want you to imagine, right, just to kind of set the scene on this.

And so we're going to be talking around why that's not a good idea and actually how doing it at the right time in the right order, you can actually make your life easier when it comes to what to put in those emails, what to say to those individuals and how to really resonate with your target audience. But first of all, I want you to imagine, right, just to kind of set the scene on this.

Imagine opening a cafe, investing in all that high-end espresso machine, the custom-built website, an automated ordering system, all that point-of-sale stuff, before even testing whether people wanted your coffee, yeah? Just imagine, right, if you moved into an area and you actually had no idea if these people were really into their coffee.

Imagine opening a cafe, investing in all that high-end espresso machine, the custom-built website, an automated ordering system, all that point-of-sale stuff, before even testing whether people wanted your coffee, yeah? Just imagine, right, if you moved into an area and you actually had no idea if these people were really into their coffee.

Imagine opening a cafe, investing in all that high-end espresso machine, the custom-built website, an automated ordering system, all that point-of-sale stuff, before even testing whether people wanted your coffee, yeah? Just imagine, right, if you moved into an area and you actually had no idea if these people were really into their coffee.

And if they were into their coffee, how into their coffee were they? Now, the smart approach is to start with something like a pop-up store, okay? So you can test that area. You can test the demand in that area. And rather than going the whole hog, signing a lease, committing to all that money, you could do a bit of a pop-up, okay? And you can serve that great coffee.

And if they were into their coffee, how into their coffee were they? Now, the smart approach is to start with something like a pop-up store, okay? So you can test that area. You can test the demand in that area. And rather than going the whole hog, signing a lease, committing to all that money, you could do a bit of a pop-up, okay? And you can serve that great coffee.

And if they were into their coffee, how into their coffee were they? Now, the smart approach is to start with something like a pop-up store, okay? So you can test that area. You can test the demand in that area. And rather than going the whole hog, signing a lease, committing to all that money, you could do a bit of a pop-up, okay? And you can serve that great coffee.

You can see where the demand is. You can see where there is a demand and where there are lulls in that demand. And you can already begin to start thinking around

You can see where the demand is. You can see where there is a demand and where there are lulls in that demand. And you can already begin to start thinking around

You can see where the demand is. You can see where there is a demand and where there are lulls in that demand. And you can already begin to start thinking around

okay actually um i only catch people during the week this isn't very busy on the weekends do i want something that is is only really busy during the week uh or do i want to look at a different location once you've signed a lease once you've got yourself committed to that that geography that you are in it is very difficult um and very costly to to change that so you know look at um

okay actually um i only catch people during the week this isn't very busy on the weekends do i want something that is is only really busy during the week uh or do i want to look at a different location once you've signed a lease once you've got yourself committed to that that geography that you are in it is very difficult um and very costly to to change that so you know look at um

okay actually um i only catch people during the week this isn't very busy on the weekends do i want something that is is only really busy during the week uh or do i want to look at a different location once you've signed a lease once you've got yourself committed to that that geography that you are in it is very difficult um and very costly to to change that so you know look at um

understanding what is it, what format, what demand is there, what is appealing to people before you start investing in that shop, before you start investing in automation, okay? That is the same logic. It is exactly the same logic for coffee shops, for leases, as it is for automation and complex systems that sit behind that automation. There is no point having a 14-day email sequence, for

understanding what is it, what format, what demand is there, what is appealing to people before you start investing in that shop, before you start investing in automation, okay? That is the same logic. It is exactly the same logic for coffee shops, for leases, as it is for automation and complex systems that sit behind that automation. There is no point having a 14-day email sequence, for