Sarah Jolly Jarvis

I have a client who is very high end considering what he does. And so people come to him, they're expecting him to be paid by the hour ad hoc and instead he puts together packages which provide the outcome that they're looking for. And within that, he provides them straight from the get-go.

As soon as he finds out what problem they're experiencing, he provides them with a case study with evidence that this can happen. Now, he does that for a number of reasons. He does that because it shows that person, it gives them belief that actually this problem can be resolved. They've got long-term problems. And so...

As soon as he finds out what problem they're experiencing, he provides them with a case study with evidence that this can happen. Now, he does that for a number of reasons. He does that because it shows that person, it gives them belief that actually this problem can be resolved. They've got long-term problems. And so...

As soon as he finds out what problem they're experiencing, he provides them with a case study with evidence that this can happen. Now, he does that for a number of reasons. He does that because it shows that person, it gives them belief that actually this problem can be resolved. They've got long-term problems. And so...

You know, how can they, over time, your belief that actually this can change your circumstance, this can change, begins to waver. And so he gets them right up there with going, you know what, here's the evidence that actually you can go from where you are. Actually, you can go from a position which is worse than what you are and you can be fully recovered. And so that sets that belief off.

You know, how can they, over time, your belief that actually this can change your circumstance, this can change, begins to waver. And so he gets them right up there with going, you know what, here's the evidence that actually you can go from where you are. Actually, you can go from a position which is worse than what you are and you can be fully recovered. And so that sets that belief off.

You know, how can they, over time, your belief that actually this can change your circumstance, this can change, begins to waver. And so he gets them right up there with going, you know what, here's the evidence that actually you can go from where you are. Actually, you can go from a position which is worse than what you are and you can be fully recovered. And so that sets that belief off.

But it also means that that individual is able to relate to that story rather than feeling accused. So what I mean by that is when you put out social media posts, again, I'll come on to this in a bit. I love just jumping ahead, don't I? But when you put out social media posts and you share with them that this individual went from this problem, they did this and they got this outcome.

But it also means that that individual is able to relate to that story rather than feeling accused. So what I mean by that is when you put out social media posts, again, I'll come on to this in a bit. I love just jumping ahead, don't I? But when you put out social media posts and you share with them that this individual went from this problem, they did this and they got this outcome.

But it also means that that individual is able to relate to that story rather than feeling accused. So what I mean by that is when you put out social media posts, again, I'll come on to this in a bit. I love just jumping ahead, don't I? But when you put out social media posts and you share with them that this individual went from this problem, they did this and they got this outcome.

It's much, much better. It's more powerful. It gets rid of any emotion around that person feeling accused. If you were to say, hey, you, I believe that you are this, this, this, and this. You're not confident. You're not at your best. They're probably likely to start feeling a little bit on their guard, a little... a little bit like they are being got at. And so they're going to get defensive.

It's much, much better. It's more powerful. It gets rid of any emotion around that person feeling accused. If you were to say, hey, you, I believe that you are this, this, this, and this. You're not confident. You're not at your best. They're probably likely to start feeling a little bit on their guard, a little... a little bit like they are being got at. And so they're going to get defensive.

It's much, much better. It's more powerful. It gets rid of any emotion around that person feeling accused. If you were to say, hey, you, I believe that you are this, this, this, and this. You're not confident. You're not at your best. They're probably likely to start feeling a little bit on their guard, a little... a little bit like they are being got at. And so they're going to get defensive.

And with defensive, they stop listening because they start getting offended. They're not taking on the information in a positive way. They're seeing it as a dig at them. And you want to avoid that as much as possible. You don't want to be calling out your clients. You don't want to make them feel bad. You want to give them hope. And that is what you can do with testimonials. You

And with defensive, they stop listening because they start getting offended. They're not taking on the information in a positive way. They're seeing it as a dig at them. And you want to avoid that as much as possible. You don't want to be calling out your clients. You don't want to make them feel bad. You want to give them hope. And that is what you can do with testimonials. You

And with defensive, they stop listening because they start getting offended. They're not taking on the information in a positive way. They're seeing it as a dig at them. And you want to avoid that as much as possible. You don't want to be calling out your clients. You don't want to make them feel bad. You want to give them hope. And that is what you can do with testimonials. You

You've also got, it's a conversation starter. It's a point of reference. I talk about my ideal client, Jenny, a lot. She isn't a testimonial, but she is an example of a situation that people are in when they come to me. My ideal client is Jenny because I talk about ideal clients a lot. My ideal client is Jenny and this is the scenario she's been in.

You've also got, it's a conversation starter. It's a point of reference. I talk about my ideal client, Jenny, a lot. She isn't a testimonial, but she is an example of a situation that people are in when they come to me. My ideal client is Jenny because I talk about ideal clients a lot. My ideal client is Jenny and this is the scenario she's been in.

You've also got, it's a conversation starter. It's a point of reference. I talk about my ideal client, Jenny, a lot. She isn't a testimonial, but she is an example of a situation that people are in when they come to me. My ideal client is Jenny because I talk about ideal clients a lot. My ideal client is Jenny and this is the scenario she's been in.

And the amount of people who go, oh, you know what? I'm just, I'm basically Jenny. And so being able for people to relate to that, it starts that conversation. I know when they say that exactly the situation they are in. There are also SEO benefits to testimonials because Google, Google My Business, Trustpilot, they help your business appear in searches.