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The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

And that includes all of the construction selections, the drawings, the furniture layout and selections.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

We incorporate about a dozen different layers of wellness and we collaborate with the builder and architect.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

So that's tier one, $80 a square foot.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

And the whole vacation is that we convert their home into a wellness sanctuary so they don't have to leave to go to a wellness retreat.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

And tier two is a seven to 10 year commitment across their whole real estate portfolio.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

And it's $100 a square foot because we do everything that's included in the first tier.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

We also add strategy across the residences, a plan for sequencing.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

The rates are locked in across that time period.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

And we do like a property review to make sure every function of each property is in alignment.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

And then the final tier, tier three, is the other two tiers plus more of their whole ecosystem.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

So we advise on their yacht, their plane, their offices, and they get curated annual experiences.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

Like we'll go to Italy and pick out their slab for their countertop.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

We'll meet the artist in Vienna, whatever it is.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

They get priority placement.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

They get a 15-year roadmap.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

and they get annual council reviews where they've had a life event, a baby, an injury, and we're presenting to the board about what we'd recommend.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

So they get priority.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

That one is $100 a square foot as well, but there's a 200K stewardship retainer annually.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

No, well, short answer, the top two, tier two and three, are what we're adding.

The Game with Alex Hormozi
How To Sell Services To The Ultra Wealthy | Ep 957

The tier one, we've been doing for 20 years.