Scott Adams

Yeah, whatever.

Same thing.

Right?

So the marketing of one becomes the marketing of all.

They all benefit.

That's the Confusopoly concept, where why is it that all companies are offering something that's almost identical, right?

And then Youngmi Moon, a professor at Harvard Business School, I believe, she wrote a book called Different.

which is about escaping the competitive herds.

She calls it for the business nerds amongst us of how, how do you, uh, become the opposite of a confusedopoly and own your own niche with being highly precise, but wildly different from everything else that's on the market.

And she gives examples of like soft drinks and toothpaste that did this effectively to carve out their own niche.

Another metaphor that teaches us is the book, uh, blue ocean strategy.

Blue Ocean versus Red Ocean, where all the sharks and other predators are going after the chum and there's blood in the water everywhere.

Well, where is there less competition for resources?

That would be your Blue Ocean, metaphorically speaking.

Those are two great books.

Different by Young Mean Moon and Blue Ocean Strategy, which has like 50 follow-ups and workbooks and whatnot, to call it.

But I think in our own lives and in our own world,

Those of us who want to teach a reframe, one of the best reframes you can come up with is one of these portmanteaus where you, I'm trying to describe why journalists and how journalists deceive the public and they intentionally mislead and oh, bad verb.

So all of the ideas I have on the subject are in one word,

I like reframes like bad reviews from bad people are good reviews as a reframe of, uh, we need that down player, negative press, hide it, conceal it, delete it, block it, mute it, ban it, get it removed, whatever, bring in the lawyers.