Scott Brandley

Actual paying customers.

No, because what we've done, and I don't know if every company does this, but as we've grown and our prices have increased, we've, um, grandfathered our clients in at the prices that they originally paid.

Churn is 0.08%.

You did your homework.

Yeah, but the reason I did my homework is because we almost got, we almost sold out a couple of years ago and Goldman Sachs made us figure it out.

Yeah, that's monthly churn rate, yeah.

That is revenue.

No, it's 10%.

Well, what we do is we do 0.08 times 12.

Well, we add it up over the year, but it ends up to be about 10%.

For the year.

Okay.

We have a pay-as-you-grow pricing model.

Yeah.

What we found is that our customers are very sticky.

And so when we get almost 100% of our revenue is driven by call centers, direct calls to different businesses.

And so what we do is we can actually project how many reviews they'll get within a year, and then we lock them in at a fixed rate for life.

It's about $400.

In our call center.

Got it.