Scott Clary

I know it's a distraction, right? We're in Vegas. No, we're talking about when to monetize. And I think it's after you've established credibility in the market. I think that when you're talking about ad-based sales, I think you have to establish credibility and trust first. I think it's a little bit different than a product-based sale where you can sell immediately.

I know it's a distraction, right? We're in Vegas. No, we're talking about when to monetize. And I think it's after you've established credibility in the market. I think that when you're talking about ad-based sales, I think you have to establish credibility and trust first. I think it's a little bit different than a product-based sale where you can sell immediately.

I know it's a distraction, right? We're in Vegas. No, we're talking about when to monetize. And I think it's after you've established credibility in the market. I think that when you're talking about ad-based sales, I think you have to establish credibility and trust first. I think it's a little bit different than a product-based sale where you can sell immediately.

If I have a product or service and I run Facebook ads, or if I have a high-ticket consulting offer, or a done-for-you service, or... physical good or a software I mean you have to you sell it right away to the audience that needs it but when you are selling ads you are selling based on trust and trust takes time like if I have a if I have a software

If I have a product or service and I run Facebook ads, or if I have a high-ticket consulting offer, or a done-for-you service, or... physical good or a software I mean you have to you sell it right away to the audience that needs it but when you are selling ads you are selling based on trust and trust takes time like if I have a if I have a software

If I have a product or service and I run Facebook ads, or if I have a high-ticket consulting offer, or a done-for-you service, or... physical good or a software I mean you have to you sell it right away to the audience that needs it but when you are selling ads you are selling based on trust and trust takes time like if I have a if I have a software

If I sell you the software today, it's going to work today. If I'm selling you access to an audience, the audience and the return on that investment is going to increase the longer that I have that relationship with the audience. So day one, it's not going to be as good as day 1,000.

If I sell you the software today, it's going to work today. If I'm selling you access to an audience, the audience and the return on that investment is going to increase the longer that I have that relationship with the audience. So day one, it's not going to be as good as day 1,000.

If I sell you the software today, it's going to work today. If I'm selling you access to an audience, the audience and the return on that investment is going to increase the longer that I have that relationship with the audience. So day one, it's not going to be as good as day 1,000.

I know. I mean, there's a lot of it.

I know. I mean, there's a lot of it.

I know. I mean, there's a lot of it.

is so hard to reconcile so what it does is it if you are starting it is it's just demoralizing because you are looking at somebody that has this fake audience and you're saying well how could i ever get there well meanwhile they actually don't have any influence they don't have any audience and you're benchmarking against bullshit so when you start i mean don't I would say this is another idea.

is so hard to reconcile so what it does is it if you are starting it is it's just demoralizing because you are looking at somebody that has this fake audience and you're saying well how could i ever get there well meanwhile they actually don't have any influence they don't have any audience and you're benchmarking against bullshit so when you start i mean don't I would say this is another idea.

is so hard to reconcile so what it does is it if you are starting it is it's just demoralizing because you are looking at somebody that has this fake audience and you're saying well how could i ever get there well meanwhile they actually don't have any influence they don't have any audience and you're benchmarking against bullshit so when you start i mean don't I would say this is another idea.

You shouldn't focus on numbers. You should focus on results that actually mean something, right? So if you are building an audience, you don't need a million followers and you shouldn't be benchmarking your success against somebody who does because that's all vanity metrics. I think that you should be focusing on, okay, let's figure out how to build a channel, build a platform.

You shouldn't focus on numbers. You should focus on results that actually mean something, right? So if you are building an audience, you don't need a million followers and you shouldn't be benchmarking your success against somebody who does because that's all vanity metrics. I think that you should be focusing on, okay, let's figure out how to build a channel, build a platform.

You shouldn't focus on numbers. You should focus on results that actually mean something, right? So if you are building an audience, you don't need a million followers and you shouldn't be benchmarking your success against somebody who does because that's all vanity metrics. I think that you should be focusing on, okay, let's figure out how to build a channel, build a platform.

Doesn't matter if it's Twitter, Instagram, podcast, YouTube. And then what is the leading indicator for success? So how do I, is it retention and watch time on my YouTube videos? Is it shares on Instagram? Is it retweet? Find that leading metric, leading indicator that's going to actually convert into an actual business result. And that's how you gauge your success.

Doesn't matter if it's Twitter, Instagram, podcast, YouTube. And then what is the leading indicator for success? So how do I, is it retention and watch time on my YouTube videos? Is it shares on Instagram? Is it retweet? Find that leading metric, leading indicator that's going to actually convert into an actual business result. And that's how you gauge your success.