Scott Clary

Doesn't matter if it's Twitter, Instagram, podcast, YouTube. And then what is the leading indicator for success? So how do I, is it retention and watch time on my YouTube videos? Is it shares on Instagram? Is it retweet? Find that leading metric, leading indicator that's going to actually convert into an actual business result. And that's how you gauge your success.

So you can make a lot of money having 10,000 followers on Instagram that are all buying your product or service. You can make a lot of money with 50,000 subscribers on YouTube that have 60% retention on your video all the way through to the end. Like there's better things to look at.

So you can make a lot of money having 10,000 followers on Instagram that are all buying your product or service. You can make a lot of money with 50,000 subscribers on YouTube that have 60% retention on your video all the way through to the end. Like there's better things to look at.

So you can make a lot of money having 10,000 followers on Instagram that are all buying your product or service. You can make a lot of money with 50,000 subscribers on YouTube that have 60% retention on your video all the way through to the end. Like there's better things to look at.

It's doing very well right now.

It's doing very well right now.

It's doing very well right now.

Do you dumb your shit down or you just... No, you don't. Because again, again... the answer all comes back to the, the sort of like the basic principles that we're talking about is like, what, what's your North star? What's your objective for the content?

Do you dumb your shit down or you just... No, you don't. Because again, again... the answer all comes back to the, the sort of like the basic principles that we're talking about is like, what, what's your North star? What's your objective for the content?

Do you dumb your shit down or you just... No, you don't. Because again, again... the answer all comes back to the, the sort of like the basic principles that we're talking about is like, what, what's your North star? What's your objective for the content?

Because if your objective is to become Joe Rogan, then you shouldn't make highbrow super, super complex because Joe Rogan is not highbrow and super complex and neither are murder podcasts that also sit in the top five or, or whatever. Like you, you have to understand what, what is your goal? Like, what is your goal? Do you just want to, first of all, this isn't new to podcasting.

Because if your objective is to become Joe Rogan, then you shouldn't make highbrow super, super complex because Joe Rogan is not highbrow and super complex and neither are murder podcasts that also sit in the top five or, or whatever. Like you, you have to understand what, what is your goal? Like, what is your goal? Do you just want to, first of all, this isn't new to podcasting.

Because if your objective is to become Joe Rogan, then you shouldn't make highbrow super, super complex because Joe Rogan is not highbrow and super complex and neither are murder podcasts that also sit in the top five or, or whatever. Like you, you have to understand what, what is your goal? Like, what is your goal? Do you just want to, first of all, this isn't new to podcasting.

This isn't new to content. How many people, how many people would sit down and watch a Senate hearing versus the Superbowl? Yeah. Okay. Fair.

This isn't new to content. How many people, how many people would sit down and watch a Senate hearing versus the Superbowl? Yeah. Okay. Fair.

This isn't new to content. How many people, how many people would sit down and watch a Senate hearing versus the Superbowl? Yeah. Okay. Fair.

So, I mean, less people will watch a Senate hearing, which are probably pretty important conversations, but the most, but like the thing that was trending on Twitter, you're just asking why there's a standard distribution of people that love entertainment versus, but okay, but okay, fine.

So, I mean, less people will watch a Senate hearing, which are probably pretty important conversations, but the most, but like the thing that was trending on Twitter, you're just asking why there's a standard distribution of people that love entertainment versus, but okay, but okay, fine.

So, I mean, less people will watch a Senate hearing, which are probably pretty important conversations, but the most, but like the thing that was trending on Twitter, you're just asking why there's a standard distribution of people that love entertainment versus, but okay, but okay, fine.

How can you tell? But it's not entertainment to you. That's my point.