Scott Clary

Yeah, yeah, no, just because you create content that serves an audience that's trying to build a business or become better versions of themselves, it doesn't mean you have an excuse to not achieve mastery at that content creation, not sort of perfect your craft, not prep, not find ways to make that content still as entertaining and useful as possible. So some people sort of

Yeah, yeah, no, just because you create content that serves an audience that's trying to build a business or become better versions of themselves, it doesn't mean you have an excuse to not achieve mastery at that content creation, not sort of perfect your craft, not prep, not find ways to make that content still as entertaining and useful as possible. So some people sort of

Yeah, yeah, no, just because you create content that serves an audience that's trying to build a business or become better versions of themselves, it doesn't mean you have an excuse to not achieve mastery at that content creation, not sort of perfect your craft, not prep, not find ways to make that content still as entertaining and useful as possible. So some people sort of

If they're creating smart content, I find they default to, well, it's smart, so I'm not going to focus on trying to find entertaining, which I think is also incorrect. So you also can't get lazy just because you're targeting a certain niche that maybe is like a little bit more highbrow.

If they're creating smart content, I find they default to, well, it's smart, so I'm not going to focus on trying to find entertaining, which I think is also incorrect. So you also can't get lazy just because you're targeting a certain niche that maybe is like a little bit more highbrow.

If they're creating smart content, I find they default to, well, it's smart, so I'm not going to focus on trying to find entertaining, which I think is also incorrect. So you also can't get lazy just because you're targeting a certain niche that maybe is like a little bit more highbrow.

think look if if people don't if people are watching or listening to something that you do and they don't laugh or get pissed or experience some emotion what do you what are you doing this is why as a podcast host what your goal is is to is to make the person feel safe so they can be real because that realness is going to be the x factor in the entertainment because again keep in mind the people that you speak to who i speak to they've been interviewed by 20 30 different podcast hosts and they've been on all the different youtube channels

think look if if people don't if people are watching or listening to something that you do and they don't laugh or get pissed or experience some emotion what do you what are you doing this is why as a podcast host what your goal is is to is to make the person feel safe so they can be real because that realness is going to be the x factor in the entertainment because again keep in mind the people that you speak to who i speak to they've been interviewed by 20 30 different podcast hosts and they've been on all the different youtube channels

think look if if people don't if people are watching or listening to something that you do and they don't laugh or get pissed or experience some emotion what do you what are you doing this is why as a podcast host what your goal is is to is to make the person feel safe so they can be real because that realness is going to be the x factor in the entertainment because again keep in mind the people that you speak to who i speak to they've been interviewed by 20 30 different podcast hosts and they've been on all the different youtube channels

So the X factor is doing your prep and then really just finding a way to pull out things that haven't been pulled out before, because that alone will create entertainment value.

So the X factor is doing your prep and then really just finding a way to pull out things that haven't been pulled out before, because that alone will create entertainment value.

So the X factor is doing your prep and then really just finding a way to pull out things that haven't been pulled out before, because that alone will create entertainment value.

I watch their interviews and I try and find things that they speak about, but the host doesn't go into. So they'll speak about a personal story, but the host won't take it a step further and ask how that impacted their life or what they felt going through that story, which leads to a whole other array of sub stories coming out of that one particular thing.

I watch their interviews and I try and find things that they speak about, but the host doesn't go into. So they'll speak about a personal story, but the host won't take it a step further and ask how that impacted their life or what they felt going through that story, which leads to a whole other array of sub stories coming out of that one particular thing.

I watch their interviews and I try and find things that they speak about, but the host doesn't go into. So they'll speak about a personal story, but the host won't take it a step further and ask how that impacted their life or what they felt going through that story, which leads to a whole other array of sub stories coming out of that one particular thing.

But I'll watch a lot of interviews with them. And so I get a basic premise for what they're like domain expert and subject matter expert at, but then I'll just go a level deeper. It's really not that complicated. Like a little bit.

But I'll watch a lot of interviews with them. And so I get a basic premise for what they're like domain expert and subject matter expert at, but then I'll just go a level deeper. It's really not that complicated. Like a little bit.

But I'll watch a lot of interviews with them. And so I get a basic premise for what they're like domain expert and subject matter expert at, but then I'll just go a level deeper. It's really not that complicated. Like a little bit.

Yeah. You can see what gives people energy. Yeah. And if it doesn't, and by the way, I tell them this before they even start, I say, because this is how the conversation goes with every guest. I'll say, what would make this a win for you? And they'll say, well, I just want to serve your audience. And then I'll say, what do you have to promote? And they're like, oh, this book.

Yeah. You can see what gives people energy. Yeah. And if it doesn't, and by the way, I tell them this before they even start, I say, because this is how the conversation goes with every guest. I'll say, what would make this a win for you? And they'll say, well, I just want to serve your audience. And then I'll say, what do you have to promote? And they're like, oh, this book.