Scott Clary

Yeah. You can see what gives people energy. Yeah. And if it doesn't, and by the way, I tell them this before they even start, I say, because this is how the conversation goes with every guest. I'll say, what would make this a win for you? And they'll say, well, I just want to serve your audience. And then I'll say, what do you have to promote? And they're like, oh, this book.

It's the same thing every single time. So I know how it's going to go. And I know they want to serve my audience. And I know that they're not going to say this is actually what I care about. And this is so I have to find it. I have to search for it. And when you notice somebody lights up about a topic, I don't care if there are six other topics that you had planned.

It's the same thing every single time. So I know how it's going to go. And I know they want to serve my audience. And I know that they're not going to say this is actually what I care about. And this is so I have to find it. I have to search for it. And when you notice somebody lights up about a topic, I don't care if there are six other topics that you had planned.

It's the same thing every single time. So I know how it's going to go. And I know they want to serve my audience. And I know that they're not going to say this is actually what I care about. And this is so I have to find it. I have to search for it. And when you notice somebody lights up about a topic, I don't care if there are six other topics that you had planned.

Go really deep on that one topic because they're going to have so much emotion and they're going to bring out so much about that one particular thing that they've. And they'll be appreciative because they'll they'll they'll recognize, too. Yeah, they're not stupid. They'll recognize when you want to just sit in a topic and just and just bask in it because it's something they care so deeply about.

Go really deep on that one topic because they're going to have so much emotion and they're going to bring out so much about that one particular thing that they've. And they'll be appreciative because they'll they'll they'll recognize, too. Yeah, they're not stupid. They'll recognize when you want to just sit in a topic and just and just bask in it because it's something they care so deeply about.

Go really deep on that one topic because they're going to have so much emotion and they're going to bring out so much about that one particular thing that they've. And they'll be appreciative because they'll they'll they'll recognize, too. Yeah, they're not stupid. They'll recognize when you want to just sit in a topic and just and just bask in it because it's something they care so deeply about.

And it's so recent on the top of their mind. And that's when the best content comes out.

And it's so recent on the top of their mind. And that's when the best content comes out.

And it's so recent on the top of their mind. And that's when the best content comes out.

Yeah, exactly. We just never got to it. Because she's bored of talking about it.

Yeah, exactly. We just never got to it. Because she's bored of talking about it.

Yeah, exactly. We just never got to it. Because she's bored of talking about it.

That's a beautiful subject because a lot of people that have massive amounts of wealth have a really hard time succession planning and figuring out how to not turn their kids into assholes because they never had to work for anything in their life.

That's a beautiful subject because a lot of people that have massive amounts of wealth have a really hard time succession planning and figuring out how to not turn their kids into assholes because they never had to work for anything in their life.

That's a beautiful subject because a lot of people that have massive amounts of wealth have a really hard time succession planning and figuring out how to not turn their kids into assholes because they never had to work for anything in their life.

So that's an incredible topic that a lot of people who are listening to this who have achieved success and have made a lot of money would actually tune into. Because there's people that... they have no interest building a billion dollar multifamily portfolio.

So that's an incredible topic that a lot of people who are listening to this who have achieved success and have made a lot of money would actually tune into. Because there's people that... they have no interest building a billion dollar multifamily portfolio.

So that's an incredible topic that a lot of people who are listening to this who have achieved success and have made a lot of money would actually tune into. Because there's people that... they have no interest building a billion dollar multifamily portfolio.

They've made their money in software or consumer goods and they've just absolutely killed it and their money's working for them now and they don't want to fucking deal with starting again. They do a little bit of angel investing here and there, but they're not going to build a billion dollar multifamily portfolio. But,